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Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America

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Page 1: Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America
Page 2: Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America

When Intuition Meets Mobile

Page 3: Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America
Page 4: Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America
Page 5: Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America

The GapThe GAP

Page 6: Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America
Page 7: Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America

Magnify your 6th sense

Page 8: Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America

Vision Accelerators

Page 9: Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America

The ‘Web of Streams’

Life stream - turned into an info streams

Life stream - turned into an info streams

Mobile - powerful sensory nodes

Mobile - powerful sensory nodes

Digital mapping - of my entire life

Digital mapping - of my entire life

Filtering - more important than search

Filtering - more important than search

Page 10: Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America

The 6th Sense - a technological bridge between the two worlds

Page 11: Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America

The ‘Human Ranking Function’

Page 12: Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America
Page 13: Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America

Context

Page 14: Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America

Community

Page 15: Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America

Everything is Relative

Page 16: Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America

Serendipity Serendipity

Page 17: Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America

my6sense - Your Digital Intuition

Page 18: Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America

Hyper-Personalized

Streams

Page 19: Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America
Page 20: Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America
Page 21: Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America
Page 22: Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America
Page 23: Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America

Translating User Actions Into ‘DIGITAL INTUITION’ model

ContextContextContentContent

CommunityCommunity

Page 24: Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America

Why IMPLICIT feedback?

ExplicitExplicitImplicitImplicit

Reflects user behavior Limited and unstable

No Extra User EffortNo Extra User Effort Substantial User EffortSubstantial User Effort

Page 25: Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America

Why RELATIVE feedback?

AbsoluteAbsoluteRelativeRelative

Color: GrayscaleColor: Grayscale Color: Black & WhiteColor: Black & White

Page 26: Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America

Understanding the SMALL NUANCES of your interests

Page 27: Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America

www.my6sense.comwww.my6sense.com

Try the MAGIC

Page 28: Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America

my6sense

Page 29: Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America

TOUCH your users with Hyper Personalized Streams

Page 30: Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America

Deliver PERSONAL broadcasting

Page 31: Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America

TOUCH your users with personalized content

Page 32: Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America

LORD OF THE SENSES IMAGE

Page 33: Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America

The Human Touch

Page 34: Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America

Thank you

[email protected] @barakh [email protected] @barakh

Page 35: Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2010 America