Social media in the real world. A practical guide to everyday social media activity

‘Three (and a bit) degrees of separation’

Why should I ?

Listening

Advanced search

Advanced Search

Alerts

Twitter has advanced search too…

Advanced Search

Social media management tools

Twitter management using

Listening a little harder…

Finding the right person

Finding the right person Improving your ‘Listening Profile’ Finding the right person

Once you’ve found your people… ‘Social CRM’

Once you’ve found your people…

Once you’ve found your people…

Once you’ve found your people…

‘Filtering’ – The tools

Bookmarking The tools…

Bookmarking – Why?

Bookmarking Read it where I like

Bookmarking Next steps

Website watching RSS – Really simple syndication

A type of standardised ‘web feed’ used to publish frequently updated content—such

as blog entries, news headlines, audio, and video—in a standardized format.

An RSS document includes a full or summarized version of the content,

plus information such as publishing dates and authorship; allowing the content to

be viewed in other locations from the original source.

For content-owners RSS feeds benefit publishers by allowing them to

syndicate the content they post automatically.

For us RSS feeds benefit readers by allowing them to subscribe and receive content automatically using a number of tools

called ‘Readers’.

Website watching RSS – Really simple syndication

Website watching RSS – Really simple syndication

Website watching If this, then that…

Using existing identities

Using existing identities

Using existing identities

Take this lollipop…

Do not disturb

Public vs. private Understanding context

New study suggests businesses should take a conversational approach to twitter: www.linktostory.com What’s your approach?

Customers want a conversation on Twitter, not a series of press releases, according to new report www.linktostory.com

Making the most of it

If it’s so contested… Why not make your own?

Ask first…

Why should I ?

‘Three (and a bit) degrees of separation’

The world is connected – so you need to be. The

trick is to make being connected as easy as possible,

get the internet to do the work for you so you can

work smarter and therefore harder in the time you

have as well as the time you’ll create.