2017DigitalTrends

It’s all about youThe days of cut-price competition are dead. Customers now expect you to recognise them, and to provide personalised experiences at every stage. So, use your technology to leverage the competitive advantage.

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Be Brand New

Don’t be afraid to see and to use digital technology differently. Brands with the boldest ideas still enjoy cut-through. And the rewards that come with maximum awareness.

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Think QUALnotQUAN

The longer the journey, the more engaged the customer. So, don’t just add content, add more relevant, more engaging content. Answer their needs, answer their questions. Become the journey and the destination.

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Mobile’s not new, but it’s now the most common, most frequent starting point for customer journeys. So, put mobile at the heart of all you do. With Google’s new focus on a mobile-first index, it might be the smartest move you could make.

Mo’ Mobile

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Empower to the PeopleWe live in the most socially connected, most technical age of all. Employees now share and learn and influence as never before. Entertain, inform and above all empower them to go further, and you’ll reap the rewards.

5

Bots, your new BFFConversations and personalities count. These are the factors that need to sit at the centre of your marketing automation. Chatbots are the accepted face of the future and can help you unlock the audience, rather than turn them away.

6

Everything will changeThe rise of AR, VR and AI will reshape our world in ways we’ve yet to imagine. Customers are drawn to innovation and excited by the future. Open your eyes to new possibilities and there’s no end to where your brand can go.

7

Measure it allGoogle analytics led the way, but today’s tools and algorithms provide unparalleled customer insight. Now you can ask the right questions and access the right answers at the right times. What are you waiting for?

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