Augmented RealityDiana SilveiraNovare Library Services

What is Augmented Reality?

“A type of virtual reality that combines real and imagined images in a real-time

session. In augmented reality, most of the images are real.”

Defined in PC Magazine

Its already changing how we view the

world

.

ImprovingConnecting

Enhancing

Changing

SUPPLEMENTING

Changing information Seeking Behavior? Search by photo Immediacy of information Sharing – crowdsourced information as

readily available (or more) than authoritative sources

Privacy?

QR Codes

Around Me

Visual shopping & Beyond

Google Goggles Amazon Red Laser Snaptell

Red Laser

Wikitude

Layar

Coming Soon To Layar

AcrossAIR

Change Someone’s Life

Apps: DanKam: Colorblind Fix, LookTel , Meal Snap

Other Niche Products Starchart (google

skymap) CarFinder SnapShop London Tube Sea Breeze AR Soccer Golfscape Social Shopper SpyGlass Yelp

App: Star Chart, Top Apps

AR in Cars

Source: Wired Magazine

New Things Every Day SmashCards Holiday Cups

Facial Recognition for the masses

Source:face.com

Using RFID to interact“This year, the Tampa Bay Lightning introduced a replica team jersey equipped with a radio frequency chip embedded in the sleeve that fans can scan at stadium stores to receive discounts on refreshments and team merchandise for all season ticket holders. The promotion has worked — it helped spur a nearly twofold increase in season ticket sales this year.”

Shelf Reading?

ReadWriteWeb

Changing information Seeking Behavior? Search by photo Immediacy of information Sharing – crowdsourced information as

readily available (or more) than authoritative sources

Privacy?

Ready to Create your Own? Tools:

Video Display Video Camera

AR Toolkit Blender FLARToolkit

More info @ Daniel Frommelt’s 2009 Presentation

Contact

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delicious.com/dee987/Augmentedreality

diana@novarelibrary.com 877.816.9638/www.slideshare.net/dee987