Aug 2010 Kachingle Community Meeting

Kachingle CommunityAugust 2010

• Sneak Peak at Upcoming Medallion Changes• Marketing Your Medallions• Special Guest: Heather Cushman-Dowdee– Mama is… http://www.mama-is.com/

– Hathor the Cowgoddess http://www.thecowgoddess.com/

Copyright 2010, Kachingle, Inc. -- Please Share - Aug. 2010 Community Meeting

Kachingle CommunityMeet the Mini


Orange

Green

Welcome to the Team!

Thanks,Can’t Wait to

Start!

Kachingle CommunityThe New Overlay

• Introducing Frederic Ranft, Kachingle’s new graphic and UX designer (located near Cologne)

• Two columns– Actions column (site-level material)– Modules column (system-level functions)

• Brings most of Kachingle right to your site!– New user signup– Your Kachinglers– Kachingler profiles– Who’s most like you here– Architected for future expansion


Kachingle CommunityMore New Overlay


Kachingle CommunityMore New Overlay


Kachingle CommunityAnd one more thing: goodies.kachingle.com


Kachingle CommunityMarketing Your Medallion!

Copyright 2010, Kachingle, Inc. - Please Share - Aug. 2010 Community Meeting

Future Online Tools

Social Signals Scientific Research

Offline Tools

Current Online Tools

Brand new online Tool!

Success Story

Kachingle CommunitySocial Signals Scientific Research


There was a musician in a NYC subway…

Creating a new “social norm”…

People “like me”….kachingle here!

Kachingle CommunitySocial Signals Scientific Research

Reference Material


Two short articles by Robert CialdiniApplying (and Resisting) Peer Influence http://www.csom.umn.edu/assets/118354.pdf

A Room with a Viewpoint: Using Social Norms to Motivatehttp://www.csom.umn.edu/assets/118359.pdf

Two great books

http://www.google.com/url?sa=t&source=web&cd=1&ved=0CBUQFjAA&url=http%3A%2F%2Fwww.csom.umn.edu%2Fassets%2F118354.pdf&ei=XohsTIfkDIj0swPDjYHCBw&usg=AFQjCNHfQ8sA7eXFjmbEI7M6cEejclLR9Q&sig2=2YMLtWy3eLVes12Px6xXDQ

http://www.google.com/url?sa=t&source=web&cd=1&ved=0CBUQFjAA&url=http%3A%2F%2Fwww.csom.umn.edu%2Fassets%2F118354.pdf&ei=XohsTIfkDIj0swPDjYHCBw&usg=AFQjCNHfQ8sA7eXFjmbEI7M6cEejclLR9Q&sig2=2YMLtWy3eLVes12Px6xXDQ

http://www.csom.umn.edu/assets/118354.pdf


http://www.google.com/url?sa=t&source=web&cd=3&ved=0CCAQFjAC&url=http%3A%2F%2Fideas.repec.org%2Fa%2Fucp%2Fjconrs%2Fv35y2008i3p472-482.html&ei=r4lsTNr0JoH0swP5hbmUBw&usg=AFQjCNGg1_k9gnIExh4ZaoXYSDPqdISXYQ&sig2=8FXYiDiOAMrBZ-NHVA1aWQ






Offline Tools• Reach out personally offline to the top readers of your blog or site and well-known in the community• Reach out to other blogs/sites in similar space• Explain that you are an experimenting in the new area of “social payments”• Explain why “social payments” are important and how they could change the world• You need their support as an influencer – ask them to sign up as a Kachingler for YOUR BLOG (it’s only $5/month!)

Kachingle Community

• Regular blog posts encouraging people to start kachingling

• Welcome to new Kachinglers

• Emails to your most avid readers inviting them to become Kachinglers

Marketing Your Medallion!


Current Online Tools



Current Online ToolsMonthly post thank you! To all (or some) of the Kachinglers that

contributed that month



Brand New Online Tool! - TwitterKachinglers tweets! – turn on in Settings page• join Medallion• monthly distribution

Medallion tweets! – turn on in “Sites I Own”, then “manage”• new Kachingler• monthly payment

Kachingle.com tweets!• new Kachingler for a Medallion• new Medallion joins Kachingle



Future Online Tools



Success Story Passionate

Personal

Challenge

ASK directly

ASK again

Invite similar sitesto participate

“Kachingle is Brand NEW. There are only a few sites that are kachingle-able. I’m now one of them. The top site on the Kachingle site has 87 people kachingling them. I want, even for a brief day or two to be the number one site. Will you help me? Join Kachingle, and kachingle me. Then talk all of your friends into kachingling me too.”

Heather Cushman-Dowdee



Summary

• ASK your readers to become Kachinglers• ASK the leaders to become Kachinglers• ASK the influencers to become Kachinglers• USE the offline and online tools• Thank your Kachinglers regularly• Keep ASKING, don’t be shy!• and…be patient, creating a new social norm takes time

The Kachinglers YOU bring in will be incredibly loyal – to YOU!

Technology

Aug 2010 Kachingle Community Meeting