Assignment 8: Individual Audience Info

Laura Cuk

Questions

1. Is it a niche or mass audience? Why?

2. Who is your target audience? Why

3. Who is the secondary audience? Why?

4. How will your audience relate/enjoy the topic/subtopics

in your documentary? Why is this topic relevant to

them?

5. Extension: How will you attract your audience to your

product?

Mass or Niche?

This documentary will be targeted at a mass

audience.

• This topic has a huge impact on society.

• Individuals and groups of people would relate to

this topic.

• By aiming at a wider audience, this could raise

more awareness of the matter.

Audience?

Age 16 - 25

Gender Female and Male

Ethnicity British

Social class Middle and Working class

Interests &

Hobbies

People who work with

animals

Audience Mass

Audience

Target Audience:

Age People between the ages of 16-25’s because these topic would be

female orientated (e.g. typical age of using cosmetics/having the

latest trends in fashion etc.)

Gender Female – I think women would be the more targeted gender type

because they have more of an involvement than males.

Class Working class because they would be hugely interested in learning

more about this topic.

Ethnicity British

Secondary Audience:

Age People in their 30’s because they would have more knowledge of

the history of animal abuse.

Gender Women and Men

Class Middle class because they are the ones who work in animal

organisations and have more knowledge of the debates.

Ethnicity British

How will your audience relate/enjoy the topic/subtopics in your documentary?

They would enjoy these topics because it can raise

awareness of these activities and about people can think

twice about this issue and how we can make this problem

more humanely as possible.

How will you attract your audience to

your product?

I will attract my audience through:

Advertisements on the TV Channel.

Advertisements on billboards.