Assignment 2-8

-Design thinking can help you explore more ideas if it is done in the beginning.

Design Thinking, Tim Brown

Design, Business, and Innovation Janel Santana

-Taking a human-centered approach reflects what consumers want.



-Factoring in human behavior, needs, and preferences helps produce innovation.



- What other ways can you make design thinking part of the innovation drill?

Design Thinking, Critical Question 1

http://www.cmegroup.com/education/design-thinking-as-an-innovation-process.html


http://www.cmegroup.com/education/design-thinking-as-an-innovation-process.html

Design Thinking, Critical Question 2

-What is a successful example of a human-centered approach?

https://www.wired.com/insights/2013/12/human-centered-design-matters/


https://www.wired.com/insights/2013/12/human-centered-design-matters/

“Going Deeper, Seeing Further…”

- A more competitive approach to design is through a more ethnographic method to find what consumers value most.



- Our linear interpretations should fill a deeper gap that will sustain a long-term innovative advancement, seeking what's significant.



- Analogous cases help to approach innovation by revealing new insights, guiding us to rethink how we interpret things.



- Corporate ethnographers use open-source interpretation to collaborate with other designers, business people, innovators, consumers, and customers.



- Corporate ethnographers will play a major role in helping companies understand complex human issues with their engagement to understand the customers needs and desires.



Ethnographic Research, Woman’s Rugby Practice









Ethnographic Research Observations

• There was a lack of eagerness during warmup drills.


• One of the girls observed, didn’t show much enthusiasm to be there.



• During drills, the players seemed to be more sluggish.



• A few girls seemed to be quiet and too themselves during practice.



• A couple of girls observed, seemed to lack energy to throw the ball on the field.



• Through observation, there seemed to be a lack of hydration and a need for energy during rugby practice.



Interviewing Humans

• Interviews contain a three-part structure which include the introduction and warm-up, the body of the interview, and the conclusion.


• Start each interview genuinely, followed by a clear description of the goal.


Interviewing Humans

• Stay focused on what the interviewee is saying while also making sure answers are specific, not vague.


Interviewing Humans

• A key note to remember is that the interview is not about you so don’t veer off topic with personal stories.


Interviewing Humans

• Make sure to come prepared with background information and a list of questions for the individual while trying not to provide too much information, so it won’t influence the response.


Interviewing Humans

Interview Planning


Edited Interview


https://youtu.be/0dLB_JE8UTQ

https://youtu.be/0dLB_JE8UTQ

Interview Findings

• There seems to be a need for a more convenient source of hydration to fuel the players through practice.


Peer to Peer Documentation








Peer to Peer Documentation Findings

• Players look like they are out of breathe.


• A few of the players seem to be running far behind, trying to catch up.



• Some of the girls have a tired, disgruntled look on their face.



Desk Research, Business Sites

Soylent competitor Ample wants to make healthier meal replacements

• Consumers are lacking a meal replacement shake that better suits individuals different dietary needs.

http://money.cnn.com/2016/09/23/technology/ample-soylent-competitor/index.html


http://money.cnn.com/2016/09/23/technology/ample-soylent-competitor/index.html

Gatorade Goes Organic as Pepsico Joins Natural-Product Push

• There is a need for a more organic source of hydration.

http://www.bloomberg.com/news/articles/2016-08-30/gatorade-goes-organic-as-pepsico-j oins-natural-ingredient-push



http://www.bloomberg.com/news/articles/2016-08-30/gatorade-goes-organic-as-pepsico-joins-natural-ingredient-push

‘Smart Vessels’ quencha non-existentthirst

• There is a lack of remembering when to hydrate on a daily basis.



https://www.ft.com/content/f4941182-8d1e-11e5-a549-b89a1dfede9b

https://www.ft.com/content/f4941182-8d1e-11e5-a549-b89a1dfede9b

Pepsi unveils low-calorie Gatorade ‘G2’

• There is a need for non-carbonated drinks.

http://money.cnn.com/2007/09/07/news/companies/pepsi_newproducts/index.htm



http://money.cnn.com/2007/09/07/news/companies/pepsi_newproducts/index.htm

Beyonce Goes From Lemonade to Watermelons With Juice Investment

• There is a need for a different source of natural hydration for health conscious consumers.



http://www.bloomberg.com/news/articles/2016-05-03/beyonce-goes-from-lemonade-to-watermelons-with-juice-investment

http://www.bloomberg.com/news/articles/2016-05-03/beyonce-goes-from-lemonade-to-watermelons-with-juice-investment

An alternative to existing sport beverages, which hydrates while promoting cognitive control.

Made from rare, subtropical fruits from South Africa blended with glacier water from the Himalayas, it creates a well-balanced formula to improve mood, energy, and performance.

Users may include rugby players, construction workers, and gym enthusiasts.

Executive Summary


• Subtropical fruits• Vitamins • Minerals• 6-month fermentation process• Rugby Players• Optimal hydration• Enhanced nervous system functioning• Mental Focus• Advanced cognitive control• Improved IQ• Increased levels of glycogen

Infographic Elements


Infographic Sketches






Information Graphic Visualization


Professional Presentation Print


Imagined Product/Service In Situ Visualization

-Selected Environment and User Image



-Selected Device Image


