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Arvid Yap - Digital Marketing for service business

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SMEs ARE THE HEART OF ANY ECONOMYbDigital isa one stop platformthat helps SMEs go online andmake money.

OUR OPPORTUNITY IN INDONESIAThe Simple Smart Way! Affordable Solution Grow your Dream businessbDigital Indonesia 2016

With58+MILLIONSMEsBillion$ 522To GDPLess Than10%Are OnlineContributing

(58%)

WHY IS IT DIFFICULT TO GO ONLINE?The Simple Smart Way! Affordable Solution Grow your Dream businessbDigital Indonesia 2016 Expensive Pricing Options

FragmentedMarket & TooMany Vendors

Lack of Digital Expertise

Business OwnersLack Time

Price, Expertise, time, fragmented market3

Website BuilderHostingDomainEcommerceOnline MarketingSocial MediaCRMAccounting

Coming soonComing soon

YOUR DIGITAL CONVENIENCE STOREThe Simple Smart Way! Affordable Solution Grow your Dream businessbDigital Indonesia 2016

Simple & Affordable solution for SMEs to grow in smart way

The Simple Smart Way! Affordable Solution Grow your Dream businessbDigital Indonesia 2016

RUNNING A BUSINESS IS NOT EASYFinding NewCustomersGaining TractionLimited BudgetFor MarketingNo In-houseDigital Marketing Expertise

Digital Behaviour of Consumers

6

Your website is one way to be found, but you need a total web presence where consumers are searching, surfing and socializing.

DirectoriesBlogsReviews & RecosSocialContent SitesOnline market places

BUSINESS

Search Engines

YourSite

MANY SOURCES TO BE DIGITAL

Question 2: Which of this channels did you already try?

THE ONLINE BEHAVIOUR OF CUSTOMERSThe Simple Smart Way! Affordable Solution Grow your Dream businessbDigital Indonesia 2016

Price, Expertise, time, fragmented market8

Social Media

9

CONTENT FOR SERVICE BUSINESSESThe Simple Smart Way! Affordable Solution Grow your Dream businessbDigital Indonesia 2016

Price, Expertise, time, fragmented market10

Solve Pain Points The Simple Smart Way! Affordable Solution Grow your Dream businessbDigital Indonesia 2016

Do not over promoteDo not argue with your customersDont only talk about yourselfNot having a call to actionDo not ignore commentsDont post low res images Do not post the same image multiple times at the same time

Price, Expertise, time, fragmented market11

Paid Advertising: Facebook Ads

12

CONTENT IS KING: Highlight LifestyleThe Simple Smart Way! Affordable Solution Grow your Dream businessbDigital Indonesia 2016

Post ReachThe amount of times your post is shown

OrganicPaid

Price, Expertise, time, fragmented market13

WHY USE FACEBOOK ADS?

Laser targeting capabilitiesReach virtually any business objectivesAds are only shown based on peoples interests, behavior and demographics = Relevancy1.5 billion users on Facebook 400 million users on InstagramShutterstock Image database is connected to Facebook adsEffectively Target Your Target Audience

Price, Expertise, time, fragmented market14

FACEBOOK ADS BREAK DOWNThe Simple Smart Way! Affordable Solution Grow your Dream businessbDigital Indonesia 2016

https://www.instagram.com/hrblock/15

Paid Advertising: Google Adwords

16

Using PPC

You will enjoy certain advantages over other forms of online marketing methods

Get on the top of Googles page 1 search result instantlyYou only pay for clicksTraffic is targetedYou have control of budget & schedulingFast measurable result

GOOGLE ADWORDS ADVANTAGESThe Simple Smart Way! Affordable Solution Grow your Dream businessbDigital Indonesia 2016

Bidding Strategy

SEARCH ADS

The Simple Smart Way! Affordable Solution Grow your Dream businessbDigital Indonesia 2016

18

GOOGLE ADS IS LIKE

The Simple Smart Way! Affordable Solution Grow your Dream businessbDigital Indonesia 2016

YOU NEED CONVERSION TO HAPPEN

Web Visitor ClicksYour AdvertisementVisits your websiteMakes a purchase or becomes a lead

123The Simple Smart Way! Affordable Solution Grow your Dream businessbDigital Indonesia 2016

THE TRUTH ABOUT WEBSITES

21

COMMON WEBSITE MISTAKES

41235Poorly Designed Not focused on conversion and lead generationToo many pagesWeak USPs Not focused on the benefits for the user

22

IS DESIGN IMPORTANT?

The Simple Smart Way! Affordable Solution Grow your Dream businessbDigital Indonesia 2016

YOUR WEBSITE IS NOT A BILBOARDThe Simple Smart Way! Affordable Solution Grow your Dream businessbDigital Indonesia 2016

YOUR WEBSITE SHOULD WORK FOR YOU!

24

YOUR WEBSITE IS NOT A BILBOARDThe Simple Smart Way! Affordable Solution Grow your Dream businessbDigital Indonesia 2016

YOUR WEBSITE SHOULD WORK FOR YOU!

25

YOUR WEBSITE SHOULD BE ABLE TO CONVERTThe Simple Smart Way! Affordable Solution Grow your Dream businessbDigital Indonesia 2016

26

WHAT KIND OF LEADS DOES YOUR BUSINESS NEED?

EMAIL ME: [email protected]

QUESTIONS?