AR/UXBest Practices for Augmented Reality User Experiences

Blake CallensSenior Software Engineer | Zugara

Twitter: @blakecallens

Personal Blog: onezerothrice.com

Zugara Blog: weareorganizedchaos.com

Not Just Tech Demo, but a Fully Functioning ecommerce Application

First...• Product To Market

• Motion Capture Interface

• Flash Solution (No Proprietary Plugin)

• To Integrate Social Networking

• Truly Markerless Solution

• Video Conferencing Prototype

• To Have No Backend Integration

AR IS A TOOL FOR ACHIEVING A GOAL,

NOT THE GOAL ITSELF

B2B = ARB2C = UX

WHAT AR TECH IS EXCLUSIVE?

UX IS THE ONLY LEGITIMATE VALUE

PROPOSITIONIN B2C AR TODAY

UX IS OVERLOOKED IN MANY, IF NOT MOST

MAJOR AR APPS

TOP LEVEL PITFALLS

ASSUMING THAT AR MAKES YOUR PROGRAM

MORE APPEALING TO CONSUMERS

PLUGINS OR

STEPS TO VALIDATE

PROMOTIONAL VIDEOS THAT DON’T MATCH THE

USER’S TRUE EXPERIENCE

SHOEHORNING SOMEONE’S

SPECIALIZED SOLUTION INTO YOUR PLATFORM

APPLICATION LEVEL NECESSITIES

Understand that people use programs for a reason

“Am I presenting this in a manner that is accessible to my user base?”

“Am I being too techno-centric in my design of this application?”

“Is my love for this technology keeping me from having an objective opinion on this application?”

Explain everything to the user Tooltips Tutorial Video FAQ Help Wiki

UNDERSTAND THEPROFITABLE

DEMOGRAPHIC

Blake CallensSenior Software Engineer | Zugara

Twitter: @blakecallens

Personal Blog: onezerothrice.com

Zugara Blog: weareorganizedchaos.com