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Arthur AttwellElectric Book Works
Print and ebookproduction, distribution,
and research
a list and a digital sandbox
self-managed learning:reduced cost of training,
proven as or more effectivethan traditional methods
focus: paediatrics and hiv
in-house resources:one staff member,20% of their time
money spent on digital: probably < R1000
ebwhealthcare.com
moderated comments
simplified mobile version
free pdf-ebooks (95% of book)
network-based content sites
over 11 000 free pdfs downloaded in 2.5 years
over 3700 copies sold
conventional workflow:Word MSS—InDesign—
PDF/HTML
distribution:Ingram Digital to retailers
and libraries, website HTML for PC & mobile,
Scribd, Kindle,local and international
print-on-demand
two models
print—conventional sales
digital—sell the course and the convenience,
not the content
lessons
we learn more from doing something small than from planning big
(disclosure: wake littered with failed experiments)
content updated every few months, no big print runs:version control is critical
culture of being organised:human systems are more important than software
small team, small budget, but with impatience and authority to experiment
next step: get booksinto XML earlier
from what we’ve learned working manually, title by title, we’re better placed to start working en masse
and in XML
experiment now while it doesn’t count on your income statement
(enterprise solutions are an expensive way to learn)
electricbookworks.com
twitter.com/electricbook