Upload
roar-arp
View
86
Download
1
Embed Size (px)
Citation preview
Consumer engagement via AR 2016
Source: Ninth Decimal Source: GNT Group Source: Mintel
Source: Mintel Source: Mintel
..of consumers research products, check recommendations, look up prices on a smartphone.
..of consumers check the labels of food and drinks before purchasing a product
..seek out advice and recommendations on goods in advance
..trust recommendations if there are large number of reviews
..would try a product if recommended by someone they know
59 54
81 % 64 %
%%
69 %
2kKate likes it
Consumer engagement via AR 2016
…seeking a single place where to research
a product and making a purchase faster and
cheaper
…eager to raise brand awareness and
capture the attention of potential consumers
to their own brand in an amazing way
...looking for new ways to boost their sales,
both online and in-store, matching together
consumers, brands and their own stores
CONSUMERS… RETAILERS… BRANDS…
PROBLEM
I AMSPECIAL
SALE
Consumer engagement via AR 2016
SOLUTION
ROAR is about bridging the gaps between…
BRANDSCONSUMERS
RETAILERS
Consumer engagement via AR 2016
ROAR FOR CONSUMERSAugmented Reality Shopping Adviser
View productingredient information
Check customerreviews andrecommendations
Compare prices
View special offers,get cool bonusesand coupons
Search products with digital content
in real time
Database of morethan 100 000 food
products
Watch additional AR video, audio and text content
Order and purchase additional products or
services
Consumer engagement via AR 2016
ROAR FOR BRANDSKey to effective advertising campaigns
Advertise and excite your potential customers through WOW effect
Go viral and stand out amongst your competition
Let your brand stand out in a unique way
Shorten your sales cycle with new cutting edge
technology
Innovate packaging design that will make your brands
even more recognizable
Show useful information and facts about your products
Consumer engagement via AR 2016
PURCHASE HISTORY
ROAR FOR RETAILERSBoost your online sales by leveraging
Augmented Reality
Use power of cutting edge technology to add efficiency
into digital sales process
Target customers with personalized promotional
messages
Increase market share and total sales
Engage your customers in a new more seamless way
Optimize your sales process and inventory management
View detailed analytics of consumer behavior