Capabilities in Mobile Technology

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Mobile Outlook 2011

“Before you know it, your app strategy will be a key component of your overall digital strategy.” – Inc. Magazine

Mobile and tablets provides a powerful way to connect with your consumers 2010 witnessed significant growth in both enterprise and commercial apps on smart

phone devices; the trend will further accelerate in 2011 The industries that witnessed 500% YOY increase (on average) in advertising and

marketing spend in 2010 are Retail. Auto, Hospitality & Restaurants, Media & Entertainment, FMCG, Finance, Healthcare, Travel.

Third screens (tablets) will further fuel the growth of applications both in the enterprise and commercial spaces*

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* Apple announces launch of iPad in India on January 27, 2011

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OurServices

Mobile Strategy Consulting

We help businesses sharpen their mobile strategies.

Apps Design & Development

End to end solutions for mobile app development – from planning to development to deployment Both Enterprise and Commercial apps development Technology solution consulting

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CoreCapability

Mobile Technology Core SDK based end to end app development on all smartphone platforms including, but not limited to iPhone,

BlackBerry, Android, Windows Mobile Enterprise mobile applications   Social networks, email and communication integration Geo (location)-based and location-aware applications Artwork assets creation, animation and special-effects for smartphones Games for smartphones Quality assurance

Server-side Technology CMS integrations to support development of cloud-based apps on smartphones PHP/MySQL server backends for creation of data to be consumed by mobiles

Consulting Mobile solution strategy for brands and enterprises Marketing and advertisement on mobile devices Mobile apps solution outlining, storyboarding, design & artwork, system design, development and UAT Technology solution consulting

We’re an authorized Apple iOS developer

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Solution Framework

Development Platformiphone - Xcode with iphone SDK, Objective-C Android - Eclipse and Android SDK, JavaBlackberry - Eclipse with BlackBerry SDK and BlackBerry MDS Simulators.

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Smart Verticals

Our Industry Specific Solutions

Hospitality Lifestyle Retail Retail Real Estate Market Research Media & Publishing

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Hospitality

Business Applications on Mobile Devices

• Better convenience for the loyal guests of the hotels for pre-booking, during stay & post stay

• Loyalty program – coupon redemption

• Marketing, branding and promotion

• Office productivity tools

Our Solutions: SmartHotels

• Coupon redemption application for hotel loyalty program on smartphone devices

• Allows to display the Coupon details when connected

• Fetches the particular Coupon from Back-end and display a 2D Coupon ( Random number ) to track the transaction details against the coupon id.

• Displayed 2D coupon also includes the necessary detail of the customer and Coupon

• POS attendant scan the 2D Coupon from the client smart phone

• The smart phone validates the coupon rule / distribution rule through back-end server

• Transfer the valid transaction to Back-end server

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Lifestyle Retail

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Business Applications on Mobile Devices

• Marketing for lifestyle brands

• Seasonal promotions

• :Detection of stores near user’s location

Our Solution: SmartLifestyleCase Study: Kiss for Ever

• “Kiss Forever” app for L’oreal for iPhone

- User kisses the iphone screen, iphone detects the lip shape and shows a similar lip image on screen

- - User selects the color of the lipstick from KISSFOREVER range of lipsticks

- - User shares the kiss via Facebook, email, or saves the same on the iphone

- - App detects Sephora stores near the user’s current location

Published in Apple App Store in November 2010

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Retail

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Business Applications on Mobile Devices

• Mobile Ticketing and Coupons

• Marketing for brands

• Seasonal promotions

• :Detection of Wills Lifestyle and JPS stores near user’s location

Our Solution: SmartRetail

Under development

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Real Estate

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Business Applications on Mobile Devices

• Geo targeted real estate search and listing

• Mortgage calculation

• :Connection to realtors web services

Our Solution: SmartRealtorCase Study - iCadeiCade - The users to be able to locate, track and purchase land being offered by various programs of the French government agency. • Searching for land acquisition programs around current locations of the user or in

various regions in France• Saving of search profiles and alerting the user with updates when new search

results become available• Bookmarking lots (land plots) and alerting user when details/price of the lot

changes• Information about program/lot along with map views showing landmarks, utility

and recreation services to enable the users to choose the lot that s/he likes• Simulation of lot purchase along with finance/mortgage and tax calculators to help

the users manage their budget

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Market Research

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Business Applications on Mobile Devices

• Consumers feedback and field market research

Our Experience: SmartQ&ACase Study - KiBuzz

• Four different sections of quiz with random questions

• Multi-user mode with buzzers for answering question

• Ability to customize answerers

• Web integration

• Sharing of data on Facebook

• Tracking of top scores

Published in Apple App Store for both iPhone and iPad in September 2010

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Media & Publishing

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Business Applications on Mobile Devices

• Publishing system for smart phones and tablets

Our Experience: SmartPublishCase Study – Huffington Post

Smartphone (Blackberry) app of Huffington Post with the following features

• Display of all sections of news as categories with display of latest stories in each category

• Top news

• Detailed article views with photos, videos and slideshows relating to the articles

• Search facility to search for news articles

• Functionality for users to share news via e-mail, Facebook and Twitter.

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