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The Twitter Influencer Weekly Bulletin
07 November to 13 November
The week's guide to technology influencer activity on Twitter
About this research
The week in numbers
Number of tweets this week: 46,901
Number of influencers tweeting: 2,238
Number that were tech writers: 1,488
Number that were tech analysts: 750
Number of different hashtags used: 4,948
Number of tech companies mentioned: 439
Number of influencers retweeted 363
07 November to 13 November
Apollo Research's Twitter Survey monitors just those people who make and shape the technology agenda. The service concentrates on
monitoring the technology opinion formers who have an independence from the vendors. These people tend to fall into two main groups: the
writers (journalists, bloggers, etc.) and the technology analysts.
The survey monitors the tweets from 5,325 influencers whose level of impact is determined by three factors: 1. the quality of the people that
follow them; 2. the numbers of quality people following them; and 3. the extent to which they are referenced by other influencers.
Our weekly bulletin looks at the activity from these influencers over the last week and includes the topics (hashtags) that have grabbed the
influencer's attention, the companies they have tweeted most about and how their activity has been spread over the week.
How does your company compare with
its rivals on Twitter?
In the last week 439 different technology
companies were mentioned by 2,238
different influencers.
Did your company get its fair share of
coverage on Twitter?
To find out how your company's share
compared with that of your rivals and which
influencers are driving the agenda in your
sector then call us today on +44(0)208 979
4443.
www.apolloresearch.com 2
What were the influencers writing about?
Tech Analysts
These were the ten hashtags that the
technology analysts tweeted most about
last week and, through their influence,
made the biggest impact.
The biggest, by 18%, from GartnerSym
was hw2011. The hashtags IOF11,
sapphirenow and sapteched completed
the top five.
Tech Writers
The chart shows the ten hashtags most
often used by the technology writers last
week and the impact that they made on
Twitter.
The biggest by 56% from APEC2011 was
cnbcdebate. The hashtags
CBSNJDebate, GOPdebate and hw2011
completed the top five.
07 November to 13 November
Imp
act
Imp
act
www.apolloresearch.com 3
What did the influencers mention the most?
07 November to 13 November
The tag cloud below shows the topics, companies, products and people that were mentioned the most in the 46,901 tweets written by the influencers
last week.
www.apolloresearch.com 4
Which companies were the influencers writing about?
Tech Analysts
These are the top 10 companies that the
technology analysts covered the most.
In contrast to the writers who covered
Apple the most, the company that the
analysts covered the more than any other
was Google.
Tech Writers
If you compare the writers top ten with the
analysts top companies then you can see
that the top company, Apple, was
different to the analysts top company,
Google.
07 November to 13 November
0 5000 10000 15000 20000 25000
Apple
Microsoft
Adobe
SAP
IBM
Hadoop
Oracle
Amazon
Hewlett-Packard
Impact
0 10000 20000 30000 40000 50000 60000
Apple
Microsoft
Adobe
Amazon
Research In Motion
Motorola
Yahoo
Samsung
Hewlett-Packard
Impact
www.apolloresearch.com 5
Who wielded the most influence this week?
Tech Analysts
These are the top 10 technology analysts
that made the biggest impact from the 751
analysts that tweeted last week. Ray
Wang (rwang0) tweeted 189 times (that's
an average of 27.0 tweets per day).
The impact that Ray Wang delivers is
related to the high number of quality
people (end users, commentators and
other influencers) who follow the tweets.
Tech Writers
Out of the 1488 technology writers that
tweeted last week, these were the top 10
that made the biggest impact from their
tweets.
You can see that Anthony De Rosa
(AntDeRosa) made the most impact
followed by Maria Popova (brainpicker).
07 November to 13 November
0 20000 40000 60000 80000 100000 120000 140000
Ray Wang
James Kobielus
James Governor
Jeremiah Owyang
Fred McClimans
Vanessa Alvarez
Alan Berkson
Michael Gartenberg
Bob Egan
Wes Miller
Impact
0 10000 20000 30000 40000 50000 60000 70000
Anthony De Rosa
Maria Popova
Alexia Tsotsis
Chris Pirillo
Arianna Huffington
Alexis Madrigal
Danny Sullivan
Alex Howard
Brian Stelter
Dave Winer
Impact
www.apolloresearch.com 6
Who was re-tweeted the most?
These are the top 8 technology
influencers that were re-tweeted the most
by other influencers. The percentages
shown here is the share of the top 8 that
each of the influencers gained.
In total 363 different influencers were re-
tweeted by their fellow influencers this
week. The influencer that had the biggest
re-tweet impact was Tony Baer
(TonyBaer).
07 November to 13 November
Tony Baer
18%
Brian Walker
17%
Neil Raden
16%
Boris Evelson
15%
Michael Coté
15%
Vanessa Alvarez
10%
Anthony De Rosa
5%
Gaia Gallotti
4%
www.apolloresearch.com 7
Output by day
This shows the number of total number of
tweets by day from the 2,238 influencers
that tweeted last week.
In total there were 46,901 tweets posted
by the 2,238 influencers and the day that
saw more tweets than any other was last
Wednesday.
Hashtag impact by day
This chart shows the impact that the top
10 hashtags made each day last week.
07 November to 13 November
0
2000
4000
6000
8000
10000
Tw
ee
ts Writers
Analysts
socbiz
sapteched
sapphirenow
IOF11
hw2011
hadoop
GartnerSym
FSF11
defragcon
Cloud
www.apolloresearch.com 8
Company impact by day
This chart shows the impact that the top
10 companies made each day last week.
Did you know?
07 November to 13 November
SAP
Research In Motion
Oracle
Motorola
Microsoft
Hewlett-Packard
Apple
Amazon
Adobe
Apollo Research
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53 High Street
Hampton Hill TW12 1ND
Tel: +44 (0)20 8979 4443
Apollo has a wealth of information on how you and your competitors are being covered on
Twitter, including:
• Your share of coverage benchmarked against competitors
• Which influencers cover you, the competition, and their relative authority
• Profiles of the most influential tweeters
Contact us today to request a sample report by email: [email protected], or call us
on +44(0) 20 8979 4443.
www.apolloresearch.com 9
