Apollo Twitter Influencer Weekly Bulletin - 11/12/2011

The Twitter Influencer Weekly Bulletin

05 December to 11 December

The week's guide to technology influencer activity on Twitter

About this research

The week in numbers

Number of tweets this week: 90,791

Number of influencers tweeting: 3,446

Number that were tech writers: 2,713

Number that were tech analysts: 733

Number of different hashtags used: 7,712

Number of tech companies mentioned: 572

Number of influencers retweeted 515


Apollo Research's Twitter Survey monitors just those people who make and shape the technology agenda. The service concentrates on

monitoring the technology opinion formers who have an independence from the vendors. These people tend to fall into two main groups: the

writers (journalists, bloggers, etc.) and the technology analysts.

The survey monitors the tweets from 5,257 influencers whose level of impact is determined by three factors: 1. the quality of the people that

follow them; 2. the numbers of quality people following them; and 3. the extent to which they are referenced by other influencers.

Our weekly bulletin looks at the activity from these influencers over the last week and includes the topics (hashtags) that have grabbed the

influencer's attention, the companies they have tweeted most about and how their activity has been spread over the week.

How does your company compare with

its rivals on Twitter?

In the last week 572 different technology

companies were mentioned by 3,446

different influencers.

Did your company get its fair share of

coverage on Twitter?

To find out how your company's share

compared with that of your rivals and which

influencers are driving the agenda in your

sector then call us today on +44(0)208 979

4443.

www.apolloresearch.com 2

http://www.apolloresearch.com

What were the influencers writing about?

Tech Analysts

These were the ten hashtags that the

technology analysts tweeted most about

last week and, through their influence,

made the biggest impact.

The biggest, by 16%, from IBMscforum

was LeWeb. The hashtags GartnerDC,

ukoug2011 and Cloud completed the top

five.

Tech Writers

The chart shows the ten hashtags most

often used by the technology writers last

week and the impact that they made on

Twitter.

The biggest by a huge 108% from SAP

was LeWeb. The hashtags Cloud,

GartnerDC and Ensw completed the top

five.


Imp

act

Imp

act



What did the influencers mention the most?


The tag cloud below shows the topics, companies, products and people that were mentioned the most in the 90,791 tweets written by the influencers

last week.



Which companies were the influencers writing about?

Tech Analysts

These are the top 10 companies that the

technology analysts covered the most.

Both the analysts and the writers covered

Apple more than any other company.

Tech Writers

If you compare the writers top ten with the

analysts top companies then you can see

that the companies placed first second

and third were the same as the top three

for the analysts.


0 5000 10000 15000 20000 25000 30000

Apple

Google

Microsoft

IBM

Hewlett-Packard

SAP

Amazon

Verizon

Success Factors

Microsoft XBox and Games

Impact

0 20000 40000 60000 80000 100000 120000

Apple

Google

Microsoft

Amazon

Hewlett-Packard


Verizon

Samsung

Netflix

Yahoo

Impact



Who wielded the most influence this week?

Tech Analysts

These are the top 10 technology analysts

that made the biggest impact from the 764

analysts that tweeted last week. Ray

Wang (rwang0) tweeted 388 times (that's

an average of 55.4 tweets per day).

The impact that Ray Wang delivers is

related to the high number of quality

people (end users, commentators and

other influencers) who follow the tweets.

Tech Writers

Out of the 2713 technology writers that

tweeted last week, these were the top 10

that made the biggest impact from their

tweets.

You can see that Maria Popova

(brainpicker) made the most impact

followed by Kara Swisher (karaswisher).


0 50000 100000 150000 200000 250000

Ray Wang

Vanessa Alvarez

James Governor

James Kobielus

Wes Miller

Chris Gaun

Merv Adrian

Sameer Patel

Alan Berkson

Jeremiah Owyang

Impact

0 20000 40000 60000 80000 100000 120000 140000 160000

Maria Popova

Kara Swisher

Anthony De Rosa

Brian Stelter

James Governor

Chris Pirillo

Blake Hounshell

Christofer Hoff

James Kobielus

Hillel Fuld

Impact



Who was re-tweeted the most?

These are the top 10 technology

influencers that were re-tweeted the most

by other influencers. The percentages

shown here is the share of the top 10 that

each of the influencers gained.

In total 515 different influencers were re-

tweeted by their fellow influencers this

week. The influencer that had the biggest

re-tweet impact was Ray Wang (rwang0).


Ray Wang

18%

Merv Adrian

12%

Anthony De Rosa

11%

Naomi Bloom

11%

Dennis Howlett

9%

George Hulme

9%

Clive Longbottom

8%

Frank Scavo

8%

Neil Raden

7%

Alan Berkson

7%



Output by day

This shows the number of total number of

tweets by day from the 3,446 influencers

that tweeted last week.

In total there were 90,791 tweets posted

by the 3,446 influencers and the day that

saw more tweets than any other was last

Wednesday.

Hashtag impact by day

This chart shows the impact that the top

10 hashtags made each day last week.


0

5000

10000

15000

20000

Tw

ee

ts Writers

Analysts

ukoug2011

socbiz

SAP

MongoSV

LeWeb

know11

IBMscforum

GartnerDC

Ensw

Cloud



Company impact by day

This chart shows the impact that the top

10 companies made each day last week.

Did you know?


Verizon

SAP

Samsung


Microsoft

IBM

Hewlett-Packard

Google

Apple

Amazon

Apollo Research

6 The Mews

53 High Street

Hampton Hill TW12 1ND

Tel: +44 (0)20 8979 4443

Apollo has a wealth of information on how you and your competitors are being covered on

Twitter, including:

• Your share of coverage benchmarked against competitors

• Which influencers cover you, the competition, and their relative authority

• Profiles of the most influential tweeters

Contact us today to request a sample report by email: [email protected], or call us

on +44(0) 20 8979 4443.



Technology

Apollo Twitter Influencer Weekly Bulletin - 11/12/2011