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Founding Sponsors This Presentation Courtesy of the International SOA Symposium October 7-8, 2008 Amsterdam Arena www.soasymposium.com [email protected] Gold Sponsors Platinum Sponsors Silver Sponsors All Contents © 2008 Burton Group. All rights reserved. SOA REPORT CARD SOA SYMPOSIUM 7 OCTOBER 2008 Anne Thomas Manes VP & Research Director Burton Group [email protected] 2

Anne Thomas Manes S O A Report Card

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Founding Sponsors

This Presentation Courtesy of the International SOA SymposiumOctober 7-8, 2008 Amsterdam [email protected]

Gold Sponsors

Platinum Sponsors

Silver Sponsors

All Contents © 2008 Burton Group. All rights reserved.

SOA REPORT CARDSOA SYMPOSIUM7 OCTOBER 2008

Anne Thomas ManesVP & Research DirectorBurton [email protected]

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All Contents © 2008 Burton Group. All rights reserved.3

SOA Promises

Increase agility Align ICT and business

Gain competitive advantage

Reduce costs

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SOA Realities

I thought SOA would solve our interop problems

No one wants to build services

Systems are more fragile

Costs are higher

Our services aren’t being

reused

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Our Research Process

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SOA Report Card

Thesis• Deep investigation into the status of SOA initiatives

• Goal: Identify patterns and commonalities• Found: A very sorry situation

• Most SOA initiatives stall within 18 months:• “If we build it they will come” methodology doesn’t work

• The business won’t engage• Strong resistance to change

• Success stories are inspiring• Deliver significant value to the business

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SOA Report Card

Agenda

• Report Card score

• Report Card findings

• Success killers

• Success factors

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REPORT CARD SCORESOA Report Card

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SOA Report Card Score

Needs improvement• 50% Failure Rate

• 4 success stories• 3 moving in the right direction• 6 stalled• 1 not yet stalled, but imminent 

• Most companies have deployed >1 successful projects • Successful projects do not indicate a successful initiative• Initiatives frequently progress more slowly than anticipated• Biggest challenge is adoption

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REPORT CARD FINDINGSSOA Report Card

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SOA Report Card Findings

Technology• Infrastructure

• Many organizations start by deploying an “ESB”(Infrastructure)

• Purpose: monitoring, SLA mgmt, security, runtime governance

• Specific tools for service enablement (e.g., ESB) considered out‐of‐scope for the core infrastructure

• Middleware• Typically SOAP (governed)• Sometimes MQ and/or POX (not governed)• REST still clearly viewed in the “innovators” stage

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Technology

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SOA Report Card Findings

People

• Leadership• SOA initiatives are typically led by EA or special x‐dept team

• Projects are typically led by an app dev group (funded by BU)

• SOA initiatives led by app dev are often challenged• Sponsorship

• Requires CxO‐level sponsorship or higher (e.g., Board of Directors)

• Adoption

• Adoption challenges in both IT and business• Collaboration, engagement, and participation

• Makes or breaks the initiative

• IT/business disconnect must be overcome

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People

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SOA Report Card FindingsProcess

• Plans and goals• DANGER ZONE: Roadmaps often lacking specificity• Successful initiatives begin with positive attitude

– “We can help the business” – focus on fixing what hurts

• Investment and value• SOA doesn’t have to be expensive (although most initiatives are)• DANGER ZONE: Big challenges measuring ROI

• Governance• Governance program requires cultural support• DANGER ZONE: Breakdowns:

– Many organizations still debating meaning and scope of governance

– Challenges getting projects to use runtime governance systems– Many push robust security protections until “later” (external services)

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Process

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SOA Report Card Findings

Process• Education

• Many sources: PoCs and pilots, research and advisory, conferences, books and articles, blogosphere, new hires and consultants

• Service modeling• DANGER ZONE: Well‐defined service models are rare

– Few common business vocabularies and data models– Inadequate descriptions– Limited set of best practices defined

• Requirements management is a major source of concern• Business process modeling

• Many organizations correlate SOA with Business Process, although exact relationship is still TBD

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Process

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SOA Report Card FindingsResults = portfolio

• Most organizations have deployed successful projects• DANGER ZONE: missing service ownership models

• Many organizations have big plans for 2008• e.g., Plan to roll out >25 additional service, deploy external services

• DANGER ZONE: Business often has not yet signed on to the plan• Common successful project entry points

• Infrastructure services (typically without business input)• Data services (especially reference and mainframe data)• Integration (often used for only one project—leads to JABOWS)

• SOA initiatives often focus on one of two areas:• Data• Business process

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Results 

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SUCCESS KILLERSSOA Report Card

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Technology guys

Business guyProposed solution

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Isolated projects decrease agility 20

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Non-collaborative culture impedes adoption

Missing complementary initiatives

Lack of incentive

Success Killers

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Missing the big picture

Lack of attention to adoption drivers (business)

Success Killers

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Lack of IT maturity

Lack of understanding of SOA principles and terms

Success Killers

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Success Killers

Dysfunction• Disabling behaviors:

• Poor planning/communication• Blame and lack of trust

• No appreciation for risk• Technology focus

• No cultural support for governance

• Multiple problem areas:• Funding‐based disincentives

• People‐relationship disincentives• Project‐centric mindset

• “I’m special”• “If we build it, they will come”

• Ivory tower syndrome24

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Missing ownership and responsibility

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SUCCESS FACTORSSOA Report Card

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Success Factors

Success stories are inspiring• Real benefits

• Increased flexibility and agility• Reduced costs• Improved time to market/value

• Rapid results• Benefits appear within 12 months

• Initiatives focus on business value • Addressing pressing business issues

• Initiatives invariably part of larger transformation effort• Reorganization• Significant investment in social capital• Adoption of agile/iterative methodologies

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A

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Success Factors

Critical success factors

• Trust relationship between IT and business

• Strong leadership

• Getting people on the same page (coordinated effort)

• Frequent and regular deliverables

• Tying activities/deliverables to business goals and value

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Success Factors

Build a strong team

• Develop a sphere of influence

• High‐powered influencer is required to drive adoption

• SOA champion must understand business challenges and goals to articulate a business case that will appeal

• Trust is key to adoption

• Personal relationships and deep project interaction build trust

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Success Factors

Think big, and in context

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tech to biz stack2.jpg

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Success Factors

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Business StrategiesBusiness Strategies

Operational ModelOperational Model

Enterprise ArchitectureEnterprise Architecture

IT InfrastructureIT Infrastructure

Prescribe Supports

RealizesGuides

FormalizesInfluences

BusinessTechnology

Think big, and in context

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Success Factors

Take small steps• Choose entry points wisely

• Try to piggyback SOA projects on key business initiatives

• Deliver value frequently

• Partner with a business unit 

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Success Factors

Develop an appealing business case• Cost cutting is important, but not exciting• SOA demands that BUs relinquish self‐determination• You must answer: “What’s in it for me?”• More appealing arguments:

• Faster time‐to‐market• Improved business efficiency or effectiveness• Better quality data

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Success Factors

Funding models that work

• Services managed by traditional service provider groups

• Centralized discretionary funding model that enables IT to fund infrastructure, internal improvement, etc.

• Transfer responsibility for services to a shared services management group

• Fair distribution of responsibility for shared services

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SOA Report Card 

Conclusion

• SOA initiative can be successful• Increased agility / faster time‐to‐value• Reduced costs

• Improved efficiency and/or effectiveness• Simplification of architecture

• Easier access to better quality data

• Cultural shift is a prerequisite for success• IT and business must collaborate, develop trust

• Goal must be to work together to improve the business

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Related Burton Group Research

• Building the Business Case for SOA Investment• Addressing SOA Fatigue• Service-Oriented Architecture: Developing the Enterprise

Roadmap• Enterprise Architects: Sowing the Seeds of SOA Success• VantagePoint 2008–2009: Think Big; Take Small Steps• Identifying and Enabling Business Capabilities• Enterprise Architecture is More than Engineering• Establishing and Maintaining Enterprise Architecture

Momentum• The Anatomy of Effective Enterprise Architecture

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