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Analytics for mobile users. Analytics for visitors based on the monitoring for mobile phones. Google Adsense for real places and real visitors.
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• Analytics for visitors based on the monitoring for mobile phones• The final goal – an analogue for web statistics (a-la Google Analytics), but for the real places and real visitors• Additional services based on the detection of physical presence
About
Contents
Introduction
Passive Wi-Fi monitoring
Players
Directions for research
Common tasks
• How can we detect the presence for mobile phone?
• Key moment: it should be done without any additional activity from mobile users
• Network proximity: the detection is based on the wireless sensors. Mostly: Wi-Fi. Technically: we can use Bluetooth too.
Passive Wi-Fi monitoring
• Wi-Fi probe request• Client (even not
connected) can send requests to AP
• AP can analyze requests
• We can collect MAC-addresses for clients
Advantages and disadvantages
• Does not require special mobile applications • For mobile users it works automatically and transparently• It is anonymous monitoring. MAC address is used for re-identification only. It could be replaced with some hash-code (privacy)• It is not 100% reliable. There is no warranty that Wi-Fi client will send probe request
Passive monitoring examplesNavizon
Passive monitoring examples.Cisco MSE
Passive monitoring examples.Libelium
Meraki (Cisco)
Walkbase
Y-Find
More players
• AirTight
• Euclid
• Nomi
• Swarm
• Nearbuy
• Boldstreet Wireless
Spotique
Spotique
Future development
• At the end of the day, we expect mobile analytics to be included into almost every Wi-Fi router
• The key moment – additional services based on the physical presence detection.
• For example: detect routes indoor, behavior patterns and unusual behavior, local area messaging