Embed Size (px)
DESCRIPTION
Phil Kemelor, Senior Manager, Enterprise Intelligence Digital Analytics Webinar presentation exploring how decisions driven by the intersection of analytics and digital governance can drive tangible improvements to your online channel initiatives.
Citation preview
WEBINAR SERIES: MASTERING DIGITAL GOVERNANCE
#1 Analytics & Digital GovernancePhillip Kemelor and Lisa Welchman
11 March 2014
www.activestandards.com
Phil KemelorSenior Manager, Ernst & Young
@philkemelor
Monthly column on CMSWire:http://www.cmswire.com/news/topic/phil+kemelor
Analytics & Digital Governance
Lisa WelchmanPresident of Digital Governance Solutions, ActiveStandards
www.activestandards.comwww.welchmanpierpoint.com
• Digital analytics replaced web analytics• Now includes fixed web, mobile, social, digital marketing campaigns
• Digital data is commonly integrated with survey data, voice of customer, sales data…• It is the “Big” in Big Data
• But “old school” challenges persist:• How to make decisions from the data?
• Can the accuracy be trusted?
• How to agree on what’s important to track?
Digital Analytics…It’s not just the Web
• Executive-level sponsorship focuses the organization on the value of measuring the effectiveness of digital channel as part of overall strategy
• Digital governance councils prioritize investment in analytics and the integration of analytics into digital initiatives
• Governance policies stress accountability for digital projects through goals and targets that require measurement
Digital Governance Improves Digital Analytics
• Measure the strategic initiatives of importance• E.g. market expansion
• Focus on governance council directed improvement projects• E.g. barriers to visitor task completion
• Enterprise-wide comparison and benchmarking reveal areas for process and governance improvement
Digital Analytics Provides a Digital Governance Feedback Loop
Questions1. How do you get buy-in for analytics from the C-Suite?
2. What are the top 3 metrics of interest to execs?
3. What are key strategies for making big data manageable?
Submit your questions via the Q&A window
Coming up in “Mastering Digital Governance”…APRIL
16Policies and Standards: What Are They and Why You Need ThemGuest speaker: Kristina Podnar, Principal at NativeTrust Consulting
MAY13
Engaging Senior Leadership in Web StrategyGuest speaker: Lisa Welchman, President of Enterprise Digital Governance Solutions, ActiveStandards
JUNE10
Multinational Website ManagementGuest speaker: Lise Janody, President and Chief Content Strategist, Dot-Connection
JULY08
Governance & Agile Development Guest speaker: Graham Oakes, Technology Consultant – helping people untangle complex technology, processes, relationships and governance
Suggest a topic for a future event
Email us at: [email protected]
Register at:
www.activestandards.com/webinars
Phil KemelorSenior Manager, Ernst & Young
@philkemelor
Monthly column on CMSWire:http://www.cmswire.com/news/topic/phil+kemelor
Presenters
Lisa WelchmanPresident of Digital Governance Solutions, ActiveStandards
www.activestandards.comwww.welchmanpierpoint.com
