CLOUT ON SOCIAL MEDIA

RAJEEV CHANDRASHEKHAR

TWITTER INSIGHTSTWITTER INSIGHTS

OVERVIEWOVERVIEW

TWEET ANALYSISTWEET ANALYSIS

Engagement with audience is less-only 6%. Tweeting should Engagement with audience is less-only 6%. Tweeting should also result in two-way communication which will create also result in two-way communication which will create

greater influencegreater influence

TWEET ANALYSISTWEET ANALYSIS

THE “RIGHT” TIMINGTHE “RIGHT” TIMING

• Is the tweeting happening only during “business hours”? Is the tweeting happening only during “business hours”? • Better engagement is perhaps possible when followers are Better engagement is perhaps possible when followers are

also free to “talk”also free to “talk”

• 49% of followers were active in the last 1 week49% of followers were active in the last 1 week• 51% of followers did not tweet for more than a week(25% did not 51% of followers did not tweet for more than a week(25% did not

tweet for several months!)-Is the follower base “passive” OR tweet for several months!)-Is the follower base “passive” OR Have they lost interest due to lack of engagement?Have they lost interest due to lack of engagement?

WHO GETS THE REPLIES?WHO GETS THE REPLIES?

KNOW YOUR AUDIENCE [KYA]KNOW YOUR AUDIENCE [KYA]

AUDIENCE GROWTH RATEAUDIENCE GROWTH RATE

• The follower base has increased by 2.7% in the last 3 monthsThe follower base has increased by 2.7% in the last 3 months• Targeted promotion needed to increase growth rate and acquire Targeted promotion needed to increase growth rate and acquire

followers from relevant locationsfollowers from relevant locations

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Average Klout Score

Highest Klout Score

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Lowest Klout Score *

Worldwide Average Klout Score

HOW INFLUENTIAL ARE YOUR FOLLOWERS?HOW INFLUENTIAL ARE YOUR FOLLOWERS?

• Only 0.2% of your followers have Klout Scores>70Only 0.2% of your followers have Klout Scores>70• 71% of your followers have Klout Scores<30 [implies they have very less 71% of your followers have Klout Scores<30 [implies they have very less

social influence]social influence]• It will be useful to have top social influencers as followersIt will be useful to have top social influencers as followers

UsernameUsername FollowersFollowers FollowingFollowing Followers-to-Followers-to-FollowingFollowing TweetsTweets ListedListed Klout ScoreKlout Score

BDUTT 1,398,7111,398,711 391391 3,577.33,577.3 80,81780,817 9,7319,731 82.682.6

verified 1,195,1641,195,164 97,24397,243 12.312.3 44 6,3096,309 79.579.5

GulPanag 916,781916,781 1,0241,024 895.3895.3 79,99279,992 5,6905,690 82.282.2

LollyDaskal 763,311763,311 744,726744,726 1.01.0 119,515119,515 11,99311,993 12.212.2

StartupPro 728,836728,836 464,346464,346 1.61.6 10,67510,675 8,7798,779 68.468.4

2morrowknight 690,908690,908 527,947527,947 1.31.3 96,04596,045 11,78311,783 61.961.9

LeadToday 582,152582,152 529,376529,376 1.11.1 72,86972,869 8,0328,032 71.971.9

DrKraszynskaMD 546,888546,888 598,663598,663 0.90.9 153153 2,7132,713 60.460.4

tedcoine 360,978360,978 299,078299,078 1.21.2 65,74765,747 6,1676,167 56.356.3

PrabhuChawla 307,114307,114 140140 2,193.72,193.7 12,69312,693 1,7361,736 65.265.2

MariSmith 294,493294,493 150,160150,160 2.02.0 76,30076,300 15,45015,450 73.173.1

kimgarst 255,978255,978 167,622167,622 1.51.5 203,651203,651 7,9257,925 86.786.7

northmix 245,965245,965 105,703105,703 2.32.3 200,218200,218 2,1062,106 60.960.9

mikeallenmikeallen 231,065231,065 85,37485,374 2.72.7 5,6745,674 6,7306,730 80.980.9

TedRubinTedRubin 221,841221,841 222,812222,812 1.01.0 173,562173,562 4,7504,750 72.772.7

PublicityGuruPublicityGuru 221,070221,070 73,13173,131 3.03.0 5,5305,530 8,6788,678 63.963.9

TalsonTJoseTalsonTJose 209,420209,420 217,003217,003 1.01.0 21,77221,772 845845 45.445.4

aheartforgodaheartforgod 198,432198,432 159,463159,463 1.21.2 119,625119,625 2,4592,459 59.859.8

SoBeOrganizedSoBeOrganized 182,288182,288 116,626116,626 1.61.6 24,78224,782 1,3741,374 62.862.8

blogboy2blogboy2 166,495166,495 157,732157,732 1.11.1 51,31851,318 1,8451,845 58.058.0

TOP FOLLOWERSTOP FOLLOWERS

FACEBOOK FACEBOOK INSIGHTSINSIGHTS

OVERVIEWOVERVIEW

ENGAGEMENTENGAGEMENT

•Audience engagement (0.75% response rate) is less-this was observed in Audience engagement (0.75% response rate) is less-this was observed in Twitter insights as wellTwitter insights as well

LIKES & SHARES!LIKES & SHARES!•Top Likes: 84,473 (March 27, 2014)Top Likes: 84,473 (March 27, 2014)

•Lowest Likes: 0 (16 instances)Lowest Likes: 0 (16 instances)

•Only 26% of the posts have been shared by Only 26% of the posts have been shared by

users/followers/audienceusers/followers/audience

•46% of the posts had photographs and 66% of these posts were 46% of the posts had photographs and 66% of these posts were

sharedshared

•Only 122 status updates which is approx 10% of all posts. These Only 122 status updates which is approx 10% of all posts. These

122 updates received only 1.3% of the total likes. More (interesting) 122 updates received only 1.3% of the total likes. More (interesting)

status updates can change this.status updates can change this.

WHEN DO USERS HIT “LIKE”?WHEN DO USERS HIT “LIKE”?

•Are users are more active during business hours-especially Are users are more active during business hours-especially post-lunch?!!post-lunch?!!

““LIKES” IN LAST 12 MONTHSLIKES” IN LAST 12 MONTHS

““SHARES” IN LAST 12 MONTHSSHARES” IN LAST 12 MONTHS

COMMENTS IN LAST 12 MONTHSCOMMENTS IN LAST 12 MONTHS

•Only 9% of followers from Bangalore. Strengthening Only 9% of followers from Bangalore. Strengthening

geographies will be more helpful rather than having few geographies will be more helpful rather than having few

followers everywhere.followers everywhere.

LOCATIONLOCATION

THANK YOUTHANK YOU