SEGMENT A05: COUPLES WITH CLOUT - Missio Couples with Clout.pdf · Couples with Clout is part of the

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  • Mission Impact Guide V2.0 by Thomas G. Bandy Group A, Power Elite

    Download resources for your mission field through www.missioninsite.com. Mission Impact Guide V2.0 MissionInsite, LLC

    SEGMENT A05: COUPLES WITH CLOUT Mission ImpactFocusing your heartburst for the people around you

    Mission Impact Guide V 2.0

    Group A, Power Elite

    Middle-aged, childless couples living in affluent metro areas

    Resource: Mosaic by Experian

    General Spiritual Insight: Couples with Clout is part of the Lifestyle Group A (Power Elite). Please refer to the description of Group A for the larger context of this segment's potential relationship with the church.

    Religious Perspective:

    "Divine Right"

    Key Behaviors:

    High Aesthetic Sensibilities; High Expectations For Institutional Church Effectiveness

    Strong Impressions:

    Inclination & Attitudes: Global Perspective, Leadership Mood & Values: Drive For Affluence, Sense of Well-Being

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  • Mission Impact Guide V2.0 by Thomas G. Bandy Group A, Power Elite

    Download resources for your mission field through www.missioninsite.com. Mission Impact Guide V2.0 MissionInsite, LLC

    Comments:

    Churches may be challenged to reach Couples with Clout for three reasons. They are childless; they move frequently; and they see themselves as citizens of the world rather than a local community. If they do connect with a church, it will often be a larger church with a global mission. The church will often have more liberal attitudes toward social issues, practice exaggerated tolerance, and behave cross-culturally. (The majority of people in this segment are Caucasian, but there are high percentages that are Asian). These people enjoy living high class, healthy, mobile lives. They connect with churches that also aim to be high class, and balance this with philanthropic outreach, ethical teachings, and healthy lifestyles. A

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  • Mission Impact Guide V2.0 by Thomas G. Bandy Group A, Power Elite

    Download resources for your mission field through www.missioninsite.com. Mission Impact Guide V2.0 MissionInsite, LLC

    Hospitality Compelling Issues: People in this lifestyle segment are careful about what they eat, but they consider themselves connoisseurs of good food. Avoid packaged and mass produced foods. Refreshments should be prepared by experienced volunteer chefs, and have an international flair.

    Leadership Compelling Issues: People in this lifestyle segment make the most of their independence. Don't expect to find them at home or greet them regularly at the door of the church. Connections will occasionally be face to face; and therefore substantive. Otherwise, connect with them through internet, blog, and email; and with podcasts, e-books, and social media.

    Leadership Hospitality

    Healthy Choices Sunday morning is probably not the primary way people in this lifestyle segment connect with a church. If they are in town, and not at the health club, they will come to church on time. They will expect beautiful landscaping and a paved, secure parking lot. Greeters should be respectful and model sensitivity to diverse cultures. Images and symbols will reveal global mission opportunities. Background music may be eclectic about genre, but very tasteful and unobtrusive. Seating is comfortable, often in the round, with excellent acoustics and sight lines so that the mentoring message is enhanced. Refreshment tables provide a variety of fresh, healthy choices presented in simple but elegant ways.

    Visionary, Pilgrim It is a unique leader that connects with this lifestyle segment. He or she often has missionary experience and multicultural background, and cultivates a cross-cultural image. They are knowledgeable about, and respectful toward, diverse Christian and other religious traditions. They travel often, both in the real world and in the world of ideas. This leader intentionally networks with Christian leaders and innovative practitioners in diverse locations, and often at the margins of societies. He or she speaks from vast experience of life struggle and spiritual victory. This leader casts a big vision of hope, but offers practical ways to bless society that may, or may not, be classically Christian.

    Relevant Ministry Choices:

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  • Mission Impact Guide V2.0 by Thomas G. Bandy Group A, Power Elite

    Download resources for your mission field through www.missioninsite.com. Mission Impact Guide V2.0 MissionInsite, LLC

    Worship

    Education

    Education Compelling Issues: They are uncomfortable with dogmatisms and willing to wrestle with ambiguities. They will always come out on the side of openness and tolerance.

    Worship Compelling Issues: Eucharist may still be important for people in this segment, even though they may be infrequent participants. They tend to gravitate to "cathedral" churches wherever they might be. They like to worship among cross-cultural communicants, and are moved by the beauty, sincerity, and mysticism of the sacrament. . .

    Inspiration, Mission-Connection Sunday morning attendance may not be the primary way people in this lifestyle segment experience the awesomeness of God or the real presence of Christ. If asked about profound spiritual moments, they are apt to describe an event from their travels or an intense moment of intimacy in their private lives. They may connect with church worship through a podcast. Worship should be at a fast pace, with no awkward silences. Music may be varied in genre or instrumentation, but must be of high quality. No announcements. Intercessory prayers are focused on people and issues around the world. Worship may connect live via internet with missionaries, and there are always great stories about ongoing mission activities. The message is informal and makes eye contact. The speaker coaches spirituality and motivates respect and sensitivity to others, and may speak over the traditional 20 minutes. Nevertheless, the worship service is never over an hour, and may be reduced for podcast.

    Experiential - Topical - Peer Group Sunday school may not be the primary way people in this segment learn about God, spiritual life, and mission. They are more likely to participate in interactive websites, forums, blogs, and chats. They may access a seminar or lecture that has been recorded at the church through the internet, and appreciate receiving advertising about upcoming events. Many learn best through action/reflection processes when mission service and theological reflection are combined. Topics are often about spirituality or ethics, and intellectually sophisticated. These people are well educated and pursue lifelong learning. They learn best in groups of their lifestyle peers, or in company with fellow pilgrims and seekers.

    Relevant Ministry Choices:

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  • Mission Impact Guide V2.0 by Thomas G. Bandy Group A, Power Elite

    Download resources for your mission field through www.missioninsite.com. Mission Impact Guide V2.0 MissionInsite, LLC

    Outreach

    Small Group Compelling Issues: People in this segment take pride in their homes, and enjoy seeing how peers decorate their homes. Small groups often meet in private homes rather than church buildings.

    Outreach Compelling Issues: These people are adventurous in travel, but are liberal in advocacy. They are more likely to espouse radical opinions and support controversial causes. Many will have more left-of-center political and ethical views, but are always willing to discuss differences respectfully. .

    For Themselves: Quality of Life For Others: Anything "Global" People in this lifestyle segment are personally interested in any church program that helps them live healthier, independent, productive lives. Self-actualization and cross-cultural exploration are important. They may participate in small group that travels together, takes a cruise, investigates archeological sites, or samples varieties of music, food, wine, and literature. Their older Platinum Prosperity A02 counterparts tend to prefer any outreach that is "Glocal" ... but Couples with Clout change jobs and housing so much that they may not strongly connect with any local environment. They consider themselves citizens of the world. Whatever the social issue is that is most urgent, that is the target for their prayer, financial giving, and advocacy. They may be more likely to petition and lobby for important causes, than to march, picket, or work hands-on in the mission field.

    Designated or Rotated Leaders - Affinity Like their older Platinum Prosperity A02 counterparts in this lifestyle group, Couples with Clout have trouble making time for small groups. They tend to make time for groups related to self-discovery and global awareness. The topics are often related to contemporary issues or urgent events. They sometimes prefer a designated leader who has particular experience and expertise in the topic; and sometimes prefer to rotate leadership among their peers and use various resources and methods for reflection. These people are great "researchers", and enjoy gathering and collating facts so that they can offer informed opinions to others. The Bible may be one among many spiritual resources they use. They will more likely participate in short term groups that also rely on internet and social media for communication.

    Small Group

    Rele