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Analysing digipaks 5

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  • 1. Wiley Creating a buzz Analysis of digipaks

2. Digipak analysis Creating buzz is the second analysis of digipaks for my chosen artist. 3. Genre By looking at the cover of Creating a buzz I would think that the genre is dubstep/dance because of the colours it uses in the background. Therefore, it doesnt convey its genre. Although, there are certain features that show aspects of a grime sort, such as the tattoo on Wileys neck. 4. Colour The colour on this digipak is very bright, shouting out at anyone looking at it. It involves a light blue and green in the background, in the flashes and on the speech bubbles explaining about the mixtape. 5. Main image The main image dominates at least two thirds of the page, using the rule of thirds. Furthermore, Wiley isnt addressing the audience and by analysing one of his digipaks before, I can tell this is a convention of his. 6. Representations On the one hand, Wiley is trying to look shy and intimidated by not looking at the camera directly, whereas on the other hand he has a tattoo showing with his name on it, showing he is full of himself. 7. Font use A lot of the font on this cover is in speech bubbles, conveying that the artist is outspoken. Also, there is a lot of words in the background to create a bright colour, this too conveys something about the artist, that there is more than meets the eye. 8. Audience I personally believe this mix tape cover could attract all young audiences, not just grime fans. This is again due to the use of colour. 9. Size and layout The main image is a lot bigger than the other main aspects of the digipak. This is also a convention of Wileys that I have noticed. The font is fairly small too. Although, the font in the background is considerably bigger than the font explaining the mix tape, concluding that the name of it isnt the most important thing.