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From the 30th Annual Convention of Alternative Newsweeklies in Portland, Oregon.
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Podcasts and Mobile MediaAl Stavitsky
University of Oregon
Part 1. A portrait of tech adoption
Typology of information technology users - 3 - Pew Internet & American Life Project
Actions: user-generated content
Percent of internet users who have done the following
Share something online that you created yourself, such as your own artwork, photos, stories, or videos
19%
Post comments to an online news group or website 18
Create or work on your own webpage 12
Create or on webpages or blogs for others, including friends, groups you belong to, or for work
11
Take material you find online – like songs, text, or images – and remix it into your own artistic creation
9
Create or work on your own online journal or weblog 8
Source: Pew Internet & American Life Project April 2006 Survey. N=2,882 for
internet users. Margin of error is ±2%.
Across the six activities listed above, 37% of internet users have done at least one of
them.
The table below shows whether online users have ever done a specified activity and if
they did it “yesterday,” the latter yielding a picture of what internet users are doing with
respect to a set of online activities on a typical day.
Digital activities
Topics (asked only of internet users) Have ever done this (%) Did this yesterday (%)
Go online for no particular reason, just for fun or to pass the time
62% 28%
Send instant messages to someone who is online at the same time
37 12
Log onto the internet using a wireless device 30 15
Download music files to your computer so you can play them at any time you want
27 4
Pay to access or download digital content online, such as music, video, or newspaper articles
21 4
Download video files to your computer so you can play them at any time you want
19 4
Download a podcast so you can listen to it or view it at a later time
7 1
Source: Pew Internet & American Life Project April 2006 Survey. N=2,882 for internet users. Margin of error is ±2%.
Out of the seven activities asked about, internet users, on average, have tried nearly two
of these activities; on a typical day, most online users do not do any of the digital
activities listed and the average number of such “daily” activities is 0.64.
What’s a Podcast?
• audio or video files that can be published and distributed over the Internet
• may be downloaded directly from websites or ‘syndicated’ using RSS for listening on mobile players
What do you need?
• Hardware: Computer, Net connection, mic, webserver
• Software: Garage Band, Audacity, iMovie
How do you do it?
• Record the audio/video (and edit?)
• Export to MP3
• Create RSS feed
• Upload to your webserver
• Publish to a directory (eg iTunes)
What would I podcast?
• Interviews
• Commentaries
• Speeches
• Music
• Citizen-Generated Media
What’s out there?
• NPR
• Podcast Alley
The Podfather speaks
• The ‘Al Pods’
Mobile Media
• viewing multimedia on portable devices (eg mobile phone, PDA)
• 3G phones enabled for web browsing
• reformat web content for ease of viewing
• BBC Mobile, KGW.com Mobile
