The Agri-CycleBrought to you by Farmer’s Friends

Meet the Team

Kevin Adisumarta

Project Director

Electrical Engineering

Edwin Zen

Communications Manager

Chemical Engineering

Saad Paya

Design Engineer

Electrical Engineering

Thomas Wu

Financial Analyst

Electrical Engineering

Emily Wang

Field Commander

Computer Engineering

http://www.lkadvani.in/eng/images/stories/graph1.jpg

Our Mission

“To provide subsistence farmers with a low-cost, efficient, and versatile technology to aid in agricultural output and pave way

for a better future.”

Our Prototype Solution

Meet the Farmer

Aspiring for a brighter futureNeeds to support a family

Willing to invest

Needs and Issues• Higher productivity

• More time to do other things

• An opportunity to expand

Drivers of Needs➢ Bad/no education

➢ Outdated/obselete technology

➢ Poverty

Context

Over 800 million people in India live in poverty

Frequent monsoons that

can ruin farms

Lots of land that

can be used for

farming

Tropical weather with plentiful of arable land.

Three Months of major agricultural activity.

The “CIA Factbook” on India says:

• India ranks second worldwide in farm output.

• Agriculture and allied sectors like forestry and fisheries accounted for 16.6% of the GDP in 2009, about 50% of the total workforce

Geography & Market Size

Beneficiary/Customers

Subsistence farmers

Small/medium sized family

farms

(~ 4 to 30 acres)

What we learned• Farmers are beginning to abandon work animals and desire more

effective farm solutions

• Farmers are interested in multi-purpose solutions that can help them save time

• Small/medium sized farms need the most help to expand their business and get out of poverty

● An efficient way to plow, seed, fertilize your farm

● More control and horsepower than cattle

● Higher versatility and reliability

● Fuel powered, not food powered.

The Agri-cycle SolutionMotorcyle provides the horsepower

Plow cultivates the

soil to use for

farming

Our Prototype Solution

Agri-cycle Value Proposition• Affordable

• Durable

• Effective

• Versatile

A Superior Product Agricultural Productivity

Price

Work Animals

Agri-cycle

Tractor

Hand

Hiring more

workers

Hand-held

Tools

Production

Product manufactured in India, then distributed

Spreading the Word

Introducing our product to potential consumers

Agri-Cycle

Easy Access to Our Product

Agri-cycle specialist travels village to village

On-site demonstrations of functions and advantages

Learning to use the productUse and assembly presented to farmers in a sales presentation

Forming relationships

Farmers will interact with the samerepresentative every step of the way.

Using the productSimple assembly

Components- Motorcycle attachment- Frame- Interchangeable attachments

Agri-cycle specialist travels from community to community

Final Stage

● Purchase of more advanced equipment

● Re-sell equipment to other farmers in the community

● Community works together to move forward

Awareness

Local access and Purchase

Usage training

Farm usage and seller follow-up

Product return

25

Story Board of Value Chain

Communication Scheme

Contact your local representative, (Name) , today!

755 - 668 - 3992

Picture of Product

Profile

Picture

Introducing the Agri-cycle

The Agri-Cycle

Enterprise Plan

First visit to village

Spend 2 days

Demonstrate product

Take orders

Subsequent visits to village

1 month follow up

Survey customers

Address problems

Our

OrganizationLocal

Entrepreneurs

Farmer

N.G.OEnd

Customer

Local knowledge and feedback, increased

sales/revenue, customer relations

Mechanical training, capital investments

Efficient method of farming, Farming education

Increased yields

Product

awareness &

customer

relationsh

ips

Cash &

product

feedback

product

training,

repairs,

affordable

personal

buying

options

Exchange Model

More

efficient

means of

farming

Financials

Phase 1: Few

centralized towns,

1 year to

implement

Phase 2: Spread

into more larger

villages, 1-3 years

to implement

Phase 3: Expand into

largest villages of

India, 2-4 years to

implement

Rupees

500,000

1,000,000

10,000,000

5,000,000

Revenue

CostDollars

8,000

16,000

80,000

160,000

Triple Bottom Line

Social Impact:

• Higher household income

• More time to bond with family, create relationships

Environmental Impact:

• Produce less exhaust fumes/pollution than a tractor

Economic Impact:

• Return on investment

• Gives the opportunity to expand

• Allows farmers to stay in pace with the growing market

Thank You for Investing!