AFP Westchester NPD 2013 Building a Social Tribe - How to Get Your Community Working for You - Jennifer Shaheen

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BUILDING A SOCIAL TRIBEHow To Get Your Community

Working For You

Jennifer ShaheenPresident & Technology

Therapist®Technology Therapy Group



NonProfit

Supporter

Supporter

Supporter

Supporter

Supporter

Supporter

Supporter


Supporter

NPF- Listening

NPF – Supporting

NPF – Motivating

NPF - Guiding


To Build a Tribe…

Powerful Story

Make Connections

Be Authentic

Leverage Powerful

Tools


“Stories have real power to hold human attention

and shape our thinking.”

- Jonathan Gottschall, author The Science of Storytelling

Powerful Story


INSPIRATION

Make Connections


Transparency

Be AuthenticShare the stories of how people have helped big

& small


Leverage Powerful

Tools

Community


Ingredients of a Good Story

Self Discovery

Orientation

Focal Point Conclusion


Storytelling Tools

Powerful Platforms


The Stats

Facebook still skews young, but the 45- to 54-year-old age bracket has seen 45% growth since year-end 2012. Among U.S. Internet users, 73% with incomes above $75,000 are on Facebook (compared to 17% who are on Twitter). Eight-six percent of Facebook's users are outside the U.S.

Instagram: 68% of Instagram's users are women. The age skews 18-29 yrs. African-American, Hispanic and urban residents.


The Stats

Google+ is the most male-oriented of the major social networks. It's 70% male. And according to Google there are more than 500 million users

Pinterest is dominated by tablet users. And, according to Nielsen data, 84% of U.S. Pinterest users are women.


The Stats

Twitter has a surprisingly young user population for a large social network — 27% of 18 to 29-year-olds in the U.S. use Twitter, compared to only 16% of people in their thirties and forties.

Twitter has a surprisingly young user population for a large social network — 27% of 18 to 29-year-olds in the U.S. use Twitter, compared to only 16% of people in their thirties and forties.



More Stats


Make it Easy

To Get Involved


Create Focused Campaigns / Projects

This gives your audience focus


Give People the Tools to Spread the Word

• Provide downloadable guides• Create and share badges• Provide photos & videos• Give people ideas• Show their stories



Facebook Wall


Did You Know?• The average Facebook

user, check’s their account 5 times a day

• Has 200+ friends

• Spends an average of 8 hours a month on #Facebook

• Facebook is the most used social network for Baby Boomers:

• following groups/organizations 55%

• supporting causes 26%


Facebook for Non-Profits• Leverage the visuals• Get Your #hashtag on• Understand Your Insights• Give to Receive• Outline goals, purpose,

message

facebook.com/nonprofits


Vine & Instagram

Build Emotions in 15 Seconds or less


Vine


Vine on Twitter


Vine

https://vine.co/v/b5TIXPwmn35


Instagram Home Feed


Instagram Photos


Instagram


Instagram Videos


Instagram Videos

http://instagram.com/p/a8n0JVRNwE


Twitter for NonProfits



Twitter for Non-Profits• Be active• Get involved with your

followers• Tweets with 100 characters

get retweeted 4x more• Tweets with 1 or 2

hashtags have 21% higher engagement

• Asking for a retweet has a 23x higher retweet rate



Pinterest for Non-Profits


48.7 million users



Create a Business Account


Pinterest Analytics


Involve Your Followers


YouTube

https://support.google.com/nonprofits/#topic=3247288

https://support.google.com/nonprofits/%23topic=3247288




Cross Your Social Media


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