AFP Westchester NPD 2013 BE FOUND / GET FOUND: LinkedIn Best Practices for Nonprofits Marc W. Halpert / Maria Semple

Intro yourself to the people sitting around youGet to know them someThen connect to themBuild the best relation-ships into an entourage

1©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013

AFP National Philanthropy Day in WestchesterThursday, November 7, 201311:00am -12:15pm

BE FOUND / GET FOUND: LinkedIn Best Practices for Nonprofits

presented by:Marc W. Halpert - connect2collaborate.com

Maria Semple - The Prospect Finder, LLC

Reinforce your brand and also the brand of the

nonprofit, section by section

©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013


Cultivate better connections;attract high quality attention

“If you’re going to develop your brand, the last thing you want to do is follow the beaten path.

You want to head down your own road.

Your brand has to plant itself in the hearts and minds (especially hearts) of prospects and customers.”

5

http://www.forbes.com/sites/loisgeller/2012/05/23/a-brand-is-a-specialized/

©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013

WHY

YOU!

Make LinkedIn Tell Others














©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013




Volunteer Experience & Causes


Keyword Density

http://www.dailymotion.com/linkedninja#video=xli3nu


Be sure you are on a GREAT company/organization profile page with:

•Your Board of Directors•Your Corporate Officers •Your Office Staff•Anyone with public contact

25©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Sept 2012©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013




YouTube for that service

Waveny’s Company Profile Page Stats; 52 followers


Share often• Tell:

• what you are doing or reading

• what’s important that you want to share with others

• what you observed that is worthy of comment

• Update frequently

©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013

LinkedIn Today


Or get your news by channel


Distributing newsworthy articles to colleagues





Important to you?


This should be important to you:


Why your update and headline are so important


Why your update and headline are so important


As of July 2013:238 million+ users worldwide


LinkedIn: The Big Picture

Learn.linkedin.com/nonprofits


LinkedIn BoardConnect

Talent Finder account ($1,000 value)Amplify your ability to search and to reach.FREE for one person at your nonprofit!

For more info, email:[email protected]


http://nonprofits.linkedin.com/

How People SearchFor Talent on LinkedIn:

• Using Advanced Search Feature• Finding and Mining Groups

In both cases, your Keywords Rule!


Who should have access to Board Connect?

Ideally:

Someone with at least 350 first-degree connections.

Even better……….Someone with at least 500 first-degree connections.

Is that you?


Advanced SearchClick on “Advanced” for more robust search features and targeted searching!


Advanced Search

Board Connect allows for greater searching capacity!


Example: Searching for Rutgers graduates, in Accounting field, within 25 mile radius.


A search on Maria’s account yielded 381 Results.YOURS will be different!

• You must be logged in to your LinkedIn account for the search results to be tailored to you.

• The more first-degree connections you have, the more robust your search results will be.


Save Your Searches!Puts LinkedIn on auto-pilot for you.


How People Might Search For You:


How People SearchFor Talent on LinkedIn:

• Using Advanced Search Feature

• Searching within LinkedIn Groups


Example: Identifying people within Groups who have experience with a YMCA(Results: 25 of the 609 members of this LinkedIn Group)


Parting Thoughts

• Have a complete profile, smartly presented• Use keywords• Be searchable• Use multimedia and graphics for visual effect• Tell WHY YOU• Have a great company profile for your organization• Use analytics• Use search smartly, both in LinkedIn as a whole and in groups• Take advantage of LinkedIn BoardConnect• Get out there and connect to other great people for top notch

collaboration

Contacting Us

Name Contact InfoMaria Semple www.linkedin.com/in/mariasemple

[email protected]@mariasemple

Marc Halpert www.linkedin.com/in/marchalpertmarchalpert@connect2collaborate.com203-373-0875www.connect2collaborate.com@marchalpert

News & Politics

AFP Westchester NPD 2013 BE FOUND / GET FOUND: LinkedIn Best Practices for Nonprofits Marc W. Halpert / Maria Semple