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Jordan Kasteler
JordanKasteler.com SearchandSocial.com
http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Mobile-Search-Engine-Optimization/
Research has suggested that around 50% of search queries from mobile phones tend to fall into just 7 key categories:
• Music/Ringtones• Navigational Queries• Entertainment-related Questions• Sports• Local Knowledge• Shopping• Reference
Google has 97.5% dominance of mobile search engines according to a report from The Guardian.
• Business Address – Whitepages App• Local Business – Yellowpages App• Taxi – Taxi Magic• Local Restaurants – Yelp, Urbanspoon Apps• People Search – LinkedIn, MySpace Apps
http://www.sagerock.com/blog/google-mobile-keyword-tool/
http://www.brysonmeunier.com/finding-the-google-mobile-keyword-tool/
The first thing developers need to bear in mind is that there are real differences in the way mobile users tend to search compared with standard desktop-based searching.
• Less paginated navigation clicks• Less clicks• Less reading• Less scrolling• Shorter search queries (one to two keywords)
• MoFuse - http://www.mofuse.com/
• Winksite - http://winksite.com/site/index.cfm
• Zinadoo - http://www.zinadoo.com/
• Wapple.net - http://www.wapple.net/
• CSS Stylesheetso <link rel="stylesheet" type="text/css" media="handheld, projection,
tv" href="mobile.css" />o @media handheld { @image1 {display: none;}}
• Device Detection Redirecto http://www.andymoore.info/php-to-detect-mobile-phones/o http://www.mikeindustries.com/blog/archive/2005/07/make-your-site-mobile-friendly
o Unique profiles for each device: Redirect .MOBI to subdomain or sub-folder. Example: http://mobile.domain.com
ROBOTS.TXT
• Block Mobile bots from Web Content
• Block Web bots from Mobile Content
Meta.txt – http://metatxt.orgA Standard for Improving Mobile Web Browsing and Discovery of Media
http://www.gomobileseo.comGenerator
name:example.com description: example.com is a widely used example website keywords: example, demo, demonstrationpc: http://www.example.commobile: http://m.example.comrss:http://rss.example.com/rss/topstoriesoftheday.xmlpodcast: http://rss.example.com/podcasting/news.xmlvideo: http://rss.example.com/rss/tutorial.xmllongitude:12.3456789latitude:98.7654321region:MM
Example:
• Code in W3C Standardso xHTML Mobile Profile (WAP 2.0) (preferred)o WML (WAP 1.1)o cHTML (iMode)
• Proper Document Type Declaration (DTD)o <?xml version=“1.0” encoding=“UTF-8” ?>o <!DOCTYPE html PUBLIC “-//WAPFORUM/DTD XHTML Mobile
1.0//EN“ “http://www.wapforum.org/DTD/xhtml-mobile10.dtd”>
• CSSo Use %’s and absolute positioning
• Imageso Max: 120px wide (avg WAP screen size width)
• Screen Width (for iPhones)o <!--[if !IE]>-->
<link media="only screen and (max-device-width: 480px)" rel="stylesheet" type="text/css" href="iphone.css"/><!--<![endif]•
o @media only screen and (max-device-width: 480px) { .navigation { display: none; } }
o <meta name="viewport" content="width=480; initial-scale=0.6666; maximum-scale=1.0; minimum-scale=0.6666" />
• Telephone Attribute<a href=“tel:8015555555”>801-555-5555</a>
• Mobile Access Keys<a href=“#” accesskey=“1”>Link</a>
• File Size (Keep under 20k) Use Meta Cache Control<meta http-equiv=“Cache-Control” content=“max-age-300” />
• JavaScriptNo indexable content
• Input FieldsNumeric: • <input type=“text” style=‘ –wap-input-format: “*N”’ />
Alpha Characters:• <input type=“text” style=‘ –wap-input-format: “A*a”’ />
• No Flash, Pop-Ups, or Frames
• XML Sitemap• <?xml version="1.0" encoding="UTF-8" ?> <urlset
xmlns="http://www.google.com/schemas/sitemap/0.84" xmlns:mobile="http://www.google.com/schemas/sitemap-mobile/1.0"> <url> <loc>http://mobile.example.com/article100.html</loc> <mobile:mobile/> </url> </urlset>
Google XML Sitemap Submission:http://www.google.com/support/webmasters/bin/answer.py?answer=34648&topic=8493
Yahoo! XML Sitemap Submission:https://siteexplorer.search.yahoo.com/mobilesubmit
• LinksLink to and get links from other mobile sites
• Niche Directories• Search Engines
https://siteexplorer.search.yahoo.com/mobilesubmit
JumpTap http://www.jumptap.com/content-publishers-submit-content Yahoo! Mobile http://siteexplorer.search.yahoo.com/mobilesubmit Medio http://medio.com/partners/addyourmobilesite/ Google http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=40348 Bango http://www.bango.com Taptu http://taptu.com/a/submit?ps=Q1A9b *has iPhone app*Sprint https://developer.sprint.com/site/global/home/p_home.jsp Crispy http://www.crispyweb.com/submitmobile.htm Abphone http://www.abphone.com and http://m.abphone.com Vtap http://www.vtap.com/index.html AOL http://wap.aol.com Mobiseer http://www.mobiseer.com (social bookmarking) Dotmobi http://mtld.mobi/sitesubmit
http://www.rank-mobile.com/mobile-web-directories-good-mobile-seo-links/
• XMHTML MP Tutorial - http://developershome.com/wap/xhtmlmp/
• XHTML Mobile Profile Tag List - http://htmllint.itc.keio.ac.jp/htmllint/tagslist.cgi?HTMLVersion=xhtml-mp
• W3C MobileOK - http://validator.w3.org/mobile/
• Mobile Emulator - http://mtld.mobi/emulator.php
• Mobile Device Detect and Direct - http://www.developershome.com/wap/detection/detection.asp?page=userAgentHeader
• Wordpress Mobile Plugin - http://www.andymoore.info/wordpress-mobile-plugin/
• iPhone Tester - http://iphone.facebook.com/
• Yahoo! Mobile Tips - http://help.yahoo.com/l/us/yahoo/mobile/search/mobilewebtips.html
• Google Webmaster Guidelines for Mobile - http://www.google.com/support/webmasters/bin/answer.py?answer=40348
• iPhone Development Tips - http://www.sitepoint.com/article/iphone-development-12-tips/
• Make your site mobile friendly in two minutes - http://www.mikeindustries.com/blog/archive/2005/07/make-your-site-mobile-friendly
50% more active on mobile
