WEALTHY AFFILIATE LIVE TRAINING CLASS

Jay Neill

The Ultimate SEO Survival Guide

SEO Training

Tonight’s Topics

✓ Basic SEO Terms ✓ Advanced SEO Terms ✓ Best Practices for SEO ✓ Finding Errors on Your Site ✓ SEO Cheat Sheet PDF ✓ Live Q & A Session

Basic SEO Terms

✓ SEO ✓ search engine optimization

✓ SEM ✓ search engine marketing

✓ PPC ✓ pay per click

✓ SERP ✓ search engine result page

✓ Meta Title ✓ article title for search engines ✓ shows up in SERP

✓ Meta Description ✓ article description for search ✓ shows up in SERP

✓ CTA ✓ call to action ✓ what you want traffic to do

✓ Internal link ✓ link to another page on site

✓ External link ✓ link to another page off site

✓ Anchor text ✓ words used to link

✓ Conversion ✓ a targeted goal ✓ e.g. a sale, lead or call

Advanced SEO Terms

✓ 404 error ✓ when something (traffic, link or person) access a URL on your site ✓ and it is not there ✓ this 404 tells Google the URL doesn’t existing (anymore)

✓ 301 redirect ✓ when you take an old URL (404) and redirect it to a new one ✓ this is done via code or plugins

✓ Canonical tag ✓ tells Google what the REAL url of the page is ✓ e.g. yoururl.com/thispage ✓ yoururl.com/thispage?comments

✓ Deep links ✓ a link to an internal page within your site ✓ link to http://yoururl.com/blog/thisisanoldpost ✓ instead of http://yoururl.com

✓ LSI ✓ latent semantic indexing ✓ related keyword to your initial keyword ✓ e.g. post is based on ‘growing tomatoes’ ✓ you also rank for ‘how to grow tomatoes’ because it’s in your content ✓ LSI’s are based off of your content

✓ On-page SEO ✓ the stuff you do ON your site to get it ranking ✓ content creation ✓ meta title & description

✓ Off-page SEO ✓ the stuff you do OFF your site to get it ranking ✓ social media ✓ commenting on other sites

✓ Bounce rate ✓ the % of people who enter & leave a page on your site ✓ land on page ‘A’ from search and leave page ‘A’

✓ Exit rate ✓ the % of people who leave a page on your site ✓ but have navigated other pages

✓ Structured Data ✓ additional code to enhance your pages for the SERPs ✓ e.g. ratings stars in SERPs

✓ Fetch as Google ✓ see how Google renders pages from your website ✓ good for new pages or posts

Best Practices for SEO

✓ Research Targeted Keyword ✓ Research the SERP Competition for Targeted Keyword ✓ Write Content with the Targeted Keyword in Mind ✓ Customize Meta Title and Meta Description ✓ Obtain Images and Place within the Content ✓ Place Internal Links to Other Pages/Posts ✓ Test Article with a Small PPC Campaign (optional) ✓ Share via Social Media (G+) ✓ Fetch as Google inside GWT ✓ Make Video Related to Article and Place on YouTube

Finding Errors on Your Site

Let’s Do This!

Live Q & A SessionAsk Your Questions Here