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Adknowledge performance advertising.pptx brands

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Page 1: Adknowledge performance advertising.pptx  brands
Page 2: Adknowledge performance advertising.pptx  brands

State of the Space

The graphical (display, mobile, video, and social) digital market continues to grow very fast in a very fragmented manner across the internet ad space. Advertisers, agencies and publishers are seeking one company that can bring an integrated platform across display, email, video, mobile and social media to help drive greater value and make it easier to achieve their core objectives.

Page 3: Adknowledge performance advertising.pptx  brands

Adknowledge.com – Who are we and what do we do.

Adknowledge, the leading long tail marketplace, is a single destination for all of your online marketing needs outside of search. We generate millions of clicks per day by targeting your ads through social media, games, display, email and mobile.

We work with top agencies and brands to assist with strategy development and generating revenue within the digital ad space.

Page 4: Adknowledge performance advertising.pptx  brands

Introduction| Experience & Knowledge

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"The Next Google” - CNBC

The $100M Revenue Club: "Adknowledge Weaves Web of Ads"

Top 20 CPA Affiliate Network

One of the “Fastest Growing Companies”

Recent Awards & PressFounded in 2004, Adknowledge is the4th largest online performance marketplace

We are the ONE-STOP-SHOP for hard-to-reach places on the web

Similar ROI to search

$300 Million Annual Revenue

300 Employees

Offices in Kansas City, New York, Los Angeles, San Francisco, Fort Myers, London, Toronto

Key facts

60+ billion impressions per month

Over 10,000 advertisers

Reach 300 million people globally

Page 5: Adknowledge performance advertising.pptx  brands

4th Largest ad marketplaceConnect with your target audiences outside traditional search

Unduplicated reachTap into a wide variety of performance and brand-engagement formats

Traffic quality similar to searchDeliver highly-targeted ads to those most likely to respond

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The Leading Long Tail Marketplace

Page 6: Adknowledge performance advertising.pptx  brands

Adknowledge Chronology 2004 - 2012

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Adknowledge has grown organically and through acquisitions to establish itself as the largest privately held Internet advertising network enabling advertisers to reach the long tail.

Growth| Organic and Through Acquisitions

Page 7: Adknowledge performance advertising.pptx  brands

Social Networks

Games

Email

Videos/Movies

Portals

Instant Messaging

Search

Software Info

Multi-Category Entertainment

Classifieds/Auction Source: Nielsen NetView

906

407

329

156

160

176

138

131

111

107

U.S. Monthly Online Time Spent on Most Heavily Used Internet Sectors(Millions of Hours)

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Reaching People Where They Spend Their Time

Page 8: Adknowledge performance advertising.pptx  brands

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Some of our Advertisers: >>Direct Response and Brands

Page 9: Adknowledge performance advertising.pptx  brands

Advertising Products and Features

Your single source destination to a wide variety of performance and brand engagement formats.

Rich Media/Video

Email

Contextual

Facebook Ads

Mobile

Display

Page 10: Adknowledge performance advertising.pptx  brands

Tap Into our Large Content Network

Reach users across hundreds of categories, including:

Automotive 7.5 million monthly impressions

Finance 107 million monthly Impressions

Entertainment 1.5 Billion monthly impressions

Food & Drink 18 million monthly impressions

News 715 million monthly impressions

Sports 156 million monthly impressions

Travel 15 million monthly impressions

And hundreds more!

In-Text Pop-Overs Pop-Unders 2nd Tier SearchTool Bars

Looking for an audience outside of Search?

Page 11: Adknowledge performance advertising.pptx  brands

BidSystem.com

Self-serve platform provides

efficiency & scale

Easy-to-use, search marketing

workflow

Bid on CPC for categories

Bids start at $0.10 and are based on

what the advertiser is willing to pay

Advertisers receive exposure across

channels

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Set bid pricefor each ad click

Traffic Estimator:Shows estimated rank, traffic and cost/day

Ads in Games Banners & Video Email & Websites

Direct Response (CPC) | Expansive Reach from a single source

Page 12: Adknowledge performance advertising.pptx  brands

Direct Response (CPA) | Pure Performance

ScaleOver 2,000 publishers through our Search, Display, Email and Social Channels

Choose the PerformanceReceive leads and customers on a CPA basis

CPL, CPO, CPS, CPV, CPI available

Fortune 500 Companies

Brand Integrity and Safety

Page 13: Adknowledge performance advertising.pptx  brands

Tap Into Social Ads

Social Media | Multiple Channels of Engagement

Banner Ads in over 1,200 applications monetize their content

Sponsored Ads for Virtual currency

Pre-roll video and incentivized video

Official Access to the Facebook ads API.

CPM, CPC , CPI / CPA and Fan pricing available*

Page 14: Adknowledge performance advertising.pptx  brands

Grow Your Business in the Mobile SpaceGenerate high-qualified leads with 3 billion impressions per month

Yahoo! PTQS (Partner Traffic Quality Score) equals 9 out of 10

Tap into 14 million relevant clicks per month

Traffic expected to grow 131% by 2013

Experience high-margin ROI with competitive pricing

Target Your Desired Mobile AudienceGeo-targeting and mobile device targeting

Ability to detect mobile OS in real-time

Category-driven campaign targeting allows mobile audience penetration without keywords

Smart Pricing™ technology ensures consistent, high-quality mobile traffic with real-time traffic scoring and filtering

Slides on our click to call product: http://clearslide.com/view/mail?iID=D6JWXBBSUNSXELAMEUFQ

Adknowledge Mobile | Rapidly Growing Reach

Page 15: Adknowledge performance advertising.pptx  brands

Understanding Online Marketers’ Strategies, Tactics and Needs

What are your online marketing objectives?• Branding• Direct Response• Social

What channels do you currently buy through?• Search• Display• Email• Social• Video• Mobile

How do you currently buy?• Performance pricing• CPM• Programmatic

What are the pain points you’re experiencing today?• Transparency• Performance• Brand Safety• Control

Page 16: Adknowledge performance advertising.pptx  brands

Thank you for considering Adknowledge.

For a proposal, contact:

 

Jim Poshek

Senior Account Executive

Brand Performance Team

[d]

646.213.4670

[c]

239.560.7983

[f]

646.213.4663

[email protected]