Planning Tool Ad Server DART DFP Media Advisor Analytics Web Trends 3 rd Party Audience Measure COMSCORE Campaign Data Advertiser Account Manager Trafficker Media Planner Publisher AdNetwork Publisher 1. Create Campaign 2. Look up Publishers 3. Add Publisher to Media Plan 4. Use Negotiation Tool to select CPM rate 5. Send IO via IO Tool to Publishers 6. Launch Campaign 7. Measure Performance Metrics 1. Upload Creative to Adserver 2. Ad Landing Page URLs 3. Assign Creatives to Ad Slot 4. Email Ad Tags to Publisher 5. Optimize Sites and Creatives AD Server Use Case

Ad server Use Case

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Ad server Use Case, IAB Internet Advertising Revenue Report Social Media Metrics Definitions Tony Anderson, Online Media Sales Gen-Y Media Inc. www.genymediainc.com [email protected] Online Ad Sales Ad Serving, DoubleClick, DART DFP, adapt

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PlanningTool Ad Server

DARTDFP

MediaAdvisor

Analytics

WebTrends

3rd Party AudienceMeasure

COMSCORE

CampaignData

Advertiser

Account ManagerTrafficker

MediaPlanner

PublisherAdNetwork

Publisher

1. Create Campaign2. Look up Publishers3. Add Publisher to Media Plan4. Use Negotiation Tool to select CPM rate5. Send IO via IO Tool to Publishers6. Launch Campaign7. Measure Performance Metrics

1. Upload Creative to Adserver2. Ad Landing Page URLs3. Assign Creatives to Ad Slot4. Email Ad Tags to Publisher5. Optimize Sites and Creatives

AD Server Use Case