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Presentation from SearchLove in Boston, 2013. Strategies include actionable ways to build links, improve social push, engage community, and increase traffic. Follow me on Twitter: http://www.twitter.com/rosshudgens
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Actionable Content Marketing StrategiesRoss Hudgens, Founder, Siege Media
@RossHudgens http://siegemedia.com
CONTENT MARKETING IS PAINFUL.
@ROSSHUDGENS
AHH OUCHOUCH
OUCH, OUCH, OUCH, OUCH, OUCH
CONTENT MARKETING REQUIRES REPETITION
AND CONSISTENCY.
@ROSSHUDGENS
CONTENT MARKETING REQUIRES CONSTANT,
ITERATIVE ACTION.
ACT ONE: ACTIONABLE WAYS
TO GET LINKS
TIME-BASED BRAND MENTIONS
@ROSSHUDGENS
SEARCH BY DATE TO FIND
RECENT RESULTS
ALLINURL:/tag/BRAND/
@ROSSHUDGENS
SEARCH BY DATE TO FIND
RECENT RESULTS
SPOT FOR A LINK DROP.. AND A SALE
FORUMS..?
CREATE UNIQUE EMPLOYEE PAGES
WHICH PAGE ARE
JOURNALISTS LINKING TO?
LINK RECLAMATION ON SITES LINKING TO TWITTER,
NOT YOUR DOMAIN
BECAUSE TWITTER
RANKS FIRST, IT GETS MORE
LINKS
D/L YOUR TWITTER ARCHIVE + USE BULK BACKLINK CHECKER TO CHECK
FOR LINKS TO TWEETS
SCRAPE YOUR G+ SERP + USE BULK BACKLINK CHECKER TO CHECK FOR
LINKS TO POSTS
REVERSE IMAGE SEARCH ON PERSONAL BRAND AVATARS
COMPETITIVE PERSONAL BRAND RESEARCH
DOMAIN NAME MISSPELLINGS
http://tlcseo.com/brand-link-misspellings/
MONITOR STOLEN IMAGES
http://www.imageraider.com
LOCATE OWNED VIDEOS WITH LINKS FROM PAGES NOT ALSO LINKING TO YOUR SITE
OSE FOR NON EMBEDS
GOOGLE SEARCH YOUR CHANNEL’S MOST POPULAR
VIDEOS
CHECK PLAYBACK LOCATIONS IN YOUR YOUTUBE DASHBOARD
YESWARE EMAIL PLUGIN
TRACK OPEN RATES, A/B TEST AND GENERATE
REPORTS EASILY
LINKCLUMP
EASILY BULK OPEN A SET OF
URLS
http://siege.cm/linkclump
LINK SEARCH TOOL
http://www.soloseo.com/tools/linkSearch.html
INSTANTLY GENERATE
SEARCH OPERATORS
SUBSCRIBE TO NEWSLETTER TO QUICKLY FIND PERSONAL CONTACT INFO
@ROSSHUDGENS
SEARCH “SITE:TWITTER.COM/USERN
AME EMAIL” TO QUICKLY FIND SOMEONE’S CONTACT
CREDIT: @MMSTILL / @STOKEDSEO
ACT TWO: ACTIONABLE WAYS
TO IMPROVE SOCIAL PUSH
7K FOLLOWERS AND NO CONTENT SHARING?!?
LINKEDIN COMPANY PAGES
THERE WE GO!
REALIGN SOCIAL FOCUS
GOTOMEETING..WHERE’S LINKEDIN?
@ROSSHUDGENS
ADD CLIENT SOCIAL ACCOUNTS TO E-MAIL SIGNATURE
@ROSSHUDGENS
-- Ross HudgensCommunity Outreach, Pepsifacebook.com/pepsi | @pepsi
TWITTER SEO
KW IN NAMEKW IN ACCT
NAME
CONFIRMED ACCOUNT
KWs IN DESCRIPTION
REAL AUTHORITY
REQUIRED TWITTER SCHEDULING
YOUR AUDIENCE IS DISPERSED..
WHY AREN’T YOU?
EASY SCHEDULING IN TWEETDECK
@ROSSHUDGENS
BEEF UP YOUR EMAIL MARKETING
DIFFERENTIATE YOUR SHARE BUTTONS
@ROSSHUDGENS
ADD TRUST SYMBOLS ON SECONDARY PAGES, NOT JUST HOMEPAGE
http://www.conversion-rate-experts.com/articles/
SLIDESHARE GOLD ($50/MO)
GOLD NOT
ADD LINKS TO SLIDESHARE W/ GOLD
GOLD
ADD E-MAIL CAPTURE FORMS ON DECK DOWNLOAD W/ GOLD
THEY SEE THIS FORM WHEN THEY CLICK
HERE.
PAY WITH A _BLANK_
http://www.tqdir.com
FACEBOOK POSTS W/ 80 CHARACTERS OR LESS GET 23%
MORE ENGAGEMENT
SOURCE:siege.cm/14FjFsR
ACT THREE: ACTIONABLE WAYS
TO CONNECT TO YOUR AUDIENCE
RELATIONSHIP BUILDING WITH TWITTER FAVORITES / +1s
@ROSSHUDGENS
CREATE A PRIVATE CUSTOMER / HIGH INTENT LIST.. THEN GIVE A $#%
@ROSSHUDGENS
INFLUENCERS ON PINTEREST
http://pinterest.com/search/people/?q=KEYWORD
INFLUENCERS ON HACKER NEWS
INFLUENCERS ON YOUTUBE
http://www.youtube.com/channels
INDIRECT MENTION OF INFLUENCERS
LIKELY TO SEE CONTENT
EGO APPEALS
@ROSSHUDGENS
ARTICLE MENTION IN MOZ TOP 10
ACT FOUR: ACTIONABLE WAYS
TO GET MORE TRAFFIC
http://siegemedia.com/infographic-embed-codes
GET MORE CLICKTHROUGHS & SAFE LINKS FROM INFOGRAPHICS
RANK USING SLIDESHARE AUTHORITY
MY SEARCHFEST PRESENTATION
COMMENT EARLY ON POSTS LIKELY TO RANK
MONITOR INDUSTRY BLOGS AND JUMP ON
NEW POSTS WITH GOOD KW TARGETING
NEWSLETTER SIGNUPS ON CONTACT FORMS
@ROSSHUDGENS
MAKE SOMETHING AMAZING? INVITE COLLEAGUES TO SIGNUP OTHERS
@ROSSHUDGENS
THE POWER OF THE DEFAULT OPTION
DEFAULT TO CHECKED TO GET MORE SIGNUPS
EMAIL UPDATES AS NAV ELEMENT
USE MINIMALISTIC SUBNAV TO DRIVE
SIGNUPS
@ROSSHUDGENS
MENTION YOUR PRODUCT/SERVICE AS A FEATURE OF A LARGER CASE STUDY
NOW GO DO SOMETHING.
