What We Do: Lots of Things

We call what we do “intelligent design for life online”

+ COMMUNITY DESIGN, SOCIAL MEDIA PROGRAMS & TRAINING, WEB APPLICATION DESIGNAND DEVELOPMENT, TWITTER/FACEBOOK/API INTEGRATIONS, DIGITAL STRATEGY, AND MORE!

We make sites, stores and apps easier and morepleasant to use… and we turn ideas into new apps

We integrate social media into websites, marketingand customer communications

We track, measure, monitor and analyze digitalmarketing or communication efforts

We help create, promote and manage online events

We make brands more accessible & connected

Digital Strategies for aConnected Marketplace

Our clients need digital strategies that work with existing business and marketing goals and also need help envisioning how to implement & integrate new ideas & channels.

mobile social

search content

platforms & tools

customers and prospects are increasingly using mobile devices and we find ways to address the

needs of people who are always online

more than just marketing or customer service, business is getting done via social

networks and connected communities

being included in trusted sources of information and being discovered online is a

critical component of your digital footprint

managing an influx of content internally and from user-generated mentions can be

challenging, but elevates the value of your digital assets

YouTube, Twitter, Facebook, Linked In, Yelp and more can be leveraged to engage with people

wherever they are talking about your brand

analysisconversations, seo work and time spent on

mobile apps are great and all, but there’s no ROI without measuring and analyzing results

WHAT WE DO

We Find New Ways to Connect People

What we did: • Developed social sharing mechanisms• Identified & engaged top influencers• Initiated & managed interactive live event• Monitored & provided ongoing analysis• Used Intefy to host virtual live event for the big reveal at a major tradeshow

Results:• Over 24 million views reached• 1,100 + mentions around the globe• Almost 135,000 media views• Exceeded corporate objectives: had a 5% bump in market share & tripled contest entry goal (foot traffic)

• The Big Buck Reveal 4020 Reveal was the most watched video on Agwire in 2010

• Hubspot selected campaign as one of top 11 online marketing success stories in 2010

John Deere & Chip Foose Campaign,Tracking & Analytics, Live Event

Overhaulin’ a Big Buck 4020

We Convert Traffic to LeadsWhat we did: • When the unexpected occurred, and Chad Ochocinco came to try out for the Sporting KC soccer team during the NFL lockout, we developed a real-time media micro-site to help host a live online event so fans around the world could watch the tryout

Results:• We obtained over 23,000 emails by requiring registration to view

• Over 18,000 video viewers from around the world watched the tryout live online

• More than 1,400,000 Google articles or mentions exist about the tryout

• URL was shared on Twitter nearly 8000 times the first day of his tryout (which is what we showed live)

• Recap videos of the tryout & press coverage of it have been viewed over half a million times on YouTube

Ochocinco Soccer TrialTryout for Pro Soccer Team

We Create Brand IdentityWhat we did: • Established a Cabot Westside Health Center brand identity that included logo design & message development

• Increased brand awareness to expand reach and attract donors

• Delivered key messages to the target audience on multiple marketing materials

Results:• Search results have increased by 300%+ as a multitude of online digital assets now exist.

• As of July 2011, Approximately 100 online influencers were identified to help spread the cabotcares.org message with a reach of over 300,000 people

• 10 different online news outlets picked up the campaign press release reaching over 1.5 million person audience

• Social network profiles were established and customized on Facebook, Twitter, Youtube and Flickr attracting almost 1,500 new “likes”, “followers” and “views.”

Cabot CaresBrand Identity Campaign

We Increase Sales

What we did: • Developed an integrated social media and site campaign• Designed campaign graphics and created messaging to increase traffic across multiple channels (Twitter, Facebook, YouTube, Email & Website)• Identified and engaged with influential bloggers• Coached client staff in using Twitter & Facebook to interact with the fans of this former PBS show

Results:• Doubled the volume of holiday transactions year over year• KPI increase MoM - 20% revenue, 12% transactions and 25% conversion rate• Greater than 100% growth in Twitter and Facebook generated revenue MoM

Kidsongs Holiday Campaign

We Create New CommunitiesWhat we did: • Consulted on digital marketing strategy• Developed the #winechat concept, a weekly online video interview and tweet chat using Intefy• Created a media site (wctvmedia.com) for advertising, sponsor & pr opportunities• Designed and managed contests and promotions• Established online assets using Twitter, Facebook, YouTube, email newsletters & sites to build audience and attract vineyards, wine distributors & cable networks

Results:• Grew Facebook audience by 130% and Twitter by 65% in under 5 months• Potential advertisers now ask WCTV to be on #winechat• Just Jess named Kenmore studios wine advisor & in talks for cable network show due to more visibility

Just Jess & WineChannelTVWine Marketing for a

New Generation of Drinkers

We Help Brands Make a Difference

What we did: • Designed and developed the Chiefs Charity Game voting site• Implemented sharing capabilities and leveraged social network platform API’s to enable a viral effect• Captured voter contact information

Results:• Supported almost 35,000 page views within a week’s time• Captured over 10,000 fan votes• Increased social network followers for four local charities expanding their reach and awareness• The winning charity will receive proceeds generated at a 2012 Chiefs game… donation could be well over $100,000

Kansas City ChiefsChiefs Charity Game

We Customize Flexible PlatformsWhat we did: • Designed and developed a custom WordPress site with professional photography, blog and complex information architecture• Designed and developed a custom E-Commerce platform integrating sharing capabilities• Crafted an integrated marketing campaign to enable lead generation from a trade show event. This included developing a campaign strategy, designing marketing collateral, producing a trade show banner, and creating a landing page.• Provide ongoing search engine optimization, blog writing and reporting on a monthly basis.

Results:• Integrated campaign directly resulted in $50,000 plastic surgery revenue within 3 days of trade show• SEO results increased online lead generation by 150%

We Orchestrate SurprisesWhat we did: • Created a real-time mini-application for a stadium naming announcement that included mailchimp email address integration, a mixed Twitter/Facebook comments stream, Twitter/Facebook commenting capability, and multi-search, keyword-driven Twitter stream plus live video integration and a flash presentation all on one page

• Designed Twitter, Facebook & YouTube profiles• Kept it top secret despite media leak attempts and built it in two weeks

• Utilized real-time Woopra analytics & multiple Twitter analytics to see results

Results:• With less than an hour of media push before live reveal, we managed 19,230+ unique page views

• Added 435 Facebook & 523 Twitter followers• Garnered 1465 mentions on Twitter during event• Signed up 500+ email subscribers during event

LIVESTRONG Sporting Park

Live, Online Stadium NamingReveal and Press Conference

We Make Facebook Fun for Fans

Why Fresh ID?• We have delivered print design, technology solutions, digital design,

development, marketing and (now) social media services since 1994• Our staff has over 60 combined years of experience in design &

development services, technology consultation and project management

• We have designed, developed, and managed numerous websites, software apps and digital assets (social branding, ads, email marketing, campaigns) for companies of all sizes