Increase conversion on your site using A/B testing.
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1. INCREASE CONVERSIONS ON YOUR SITE A/B Testing For The
Win
2. OBAMA 2008 & A/B TESTING Started out with their splash
page Ran tests on Media (image or video) Sign up text
3. The Winner
4. RESULTS FOR OBAMA Sign up rate for new page was 11.6% vs
8.26% for the original--a 40.6% improvement. They attribute
2,880,000 of the 10 million email address sign ups to that change.
10% of sign ups become volunteers (280K more). Each address is
worth $21 in donations so that change was worth $60 million.
5. PLUGINS FOR A/B TESTING AB Press Optimizer:
(http://abpressoptimizer.com) License key required for each site to
function, not just update. Requires programming to run some tests.
WordPress Landing Pages:
(http://wordpress.org/extend/plugins/landing-pages/) Does run A/B
testing, but its not the core feature. Max A/B:
(http://wordpress.org/extend/plugins/maxab/) Only works with pages,
not posts.
6. OPTIONS IN A/B TESTING Visual Website Optimizer Starts at
$49/month for 10,000 visitors tested Includes heatmaps and
geo-targeting Optimizely Starts at $19/month for 2,000 visitors
tested ($9/ 1K extra visitors) Integrates with CrazyEgg,
KISSMeterics & others
7. LETS PLAY
8. Blue Wins!
9. WHAT I PERSONALLY GAINED Cut home page bounce rate to ~21%
Customer testimonials was worth 5.5% Fade in at top was worth 6%
Darker image at top was 7.7% Choose specic theme thumbnails based
on testing. Sales up 51%
10. IF YOU STILL NEED CONVINCING... You can charge clients more
(youre increasing their ROI through testing). You can shut up the
HiPPOs (highest paid persons opinion). You can nally understand how
your visitors think.
11. TIPS Use free trials well. Plan them out in advance. Have a
hypothesis and test it. Only test one item at a time. You need at
least 100 conversions for the results to be meaningful. Calls to
action and headlines REALLY MATTER. Test early. Test often.
