7scenes ConceptLearn quickly how to create a 7scenes concept

The Concept lifecycleTo create a complete concept make sure you pay attention to the following subjects:

Scope,Narrative, Media @ Locations, Interaction &Gameplay.

Getting StartedTo get started with designing your concept we suggest you:

InvestigateTake a notepad and camera and go to the area & locations.

Take photos of surroundings, search for ‘strategic’ locations and learn how people interact with each other at these places.

Also, get a feel for distance between locations.

Getting StartedTo get started with designing your concept we suggest you:

SketchGet a paper map of the area and start sketching your concept using the basics: pens, post-its, markers etc.

Don’t directly go working withthe software. Remember it’s not about technology but telling a great story.

ScopeFirst determine the basic scope of your concept.

• Who?Who is your target group?• Why?

What do you want them experience?• When?

When is it taking place and what’s the duration?• Where?

In which area is your concept taking place?

NarrativeWhat’s the story that you are trying to get across?

• Use stories that are already at placesExplore the different (city) perspectives (cultural, social, economical, historical, etc.)

• Use specific physical elements to tell your story(Elements of) Buildings, landmarks, houses or any other physical object that makes sense to you.

NarrativeWhat’s the story that you are trying to get across?

• Use real people to help tell the storyYou can have people at locations that tell part of the story and you could have innocent by-standers play a narrative role as well.

• Decide on a narrative formatChronological, Layered, Interactive, Character perspective, Micro narratives (mini stories that make sense on their own, but also as a whole)Think about how you build up your story!

MapsYou don’t need to navigate on just a Google Map. A custom map can also help tell the story.

• Think of the following options:Historic maps for heritage conceptsGame maps for educational conceptsData maps for community-driven conceptsBranded maps for concepts for events & products

or any self-designed map you can think of.

Media @ LocationsWhen the physical meets the virtual the magic happens. Here are some tips on what to consider when linking media to locations.

• AudioUse audio when surroundings are visually intense.When using audio you can have people walk a longer distance.• Video

Use video to show things that aren’t there (anymore)Don’t make video too long (1 to 2 minutes max)

Media @ LocationsWhen the physical meets the virtual the magic happens. Here are some tips on what to consider when linking media to locations.

• PhotoWith photos you can easily show an alternative view of a place or focus on specific physical elements.• Text

When you just use text remember that people don’t read long stories on their phones. Be compact.

Media @ Locations• Multiple media

When you want to tell a longer story - for instance in a square - combine photos, video and audio to create a rich experience. Don’t use multiple locations per se.• Interactive media

You can ask people to answer a question or upload a photo to create a more personal experience.

InteractionWhat do you want people to do at locations?

• Sharing, Messaging, Asking, Tracking, Annotating, Collaborating, Searching, Finding, Meeting, Mapping, Leaving opinions, ...

• Are people playing in teams or individually?

• How can you stimulate social interaction between players and non-players?

GameplayWhat are the rules of your concept?

Turn based interaction, Scoring action points, Auction or bidding / Trade, Territory control, Capture (the flag) or eliminate (pieces), Catch-up, Role playing, Puzzle solving, Different levels, Team competition, Race against time, Remote operator driving human avatar, Collect objects from environment, ...

GameplayWhat classic games could work in the real world?

Monopoly, Twister, Poker, Stratego, Cluedo, Risk, Trivial pusuit, Chess, Checkers, Go, Donkey Kong, Mario Bros., Pong, Space Invaders, ...

What are the conditions for winning?

Completing specific goals, Avoid losing objects, Eliminating the opponents pieces, Solving a puzzle, Race against time, Building a structure, Controlling a territory, Gain the most points, ...

GameplayWhat other elements can you add?

• You can add all sorts of physical objectsFor annotating: chalk, stickers, etcFor navigating: add a physical customized mapFor sharing: provide real objects to trade withFor the experience: have people wear specific items.

More?Howto guideCheck the full tutorial at 7scenes.com/support for a more detailed step-by-step guide.

More questions?Check out our GetSatisfaction page at getsatisfaction.com/7scenes

ContactEmailinfo@7scenes.com

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