PowerPoint Presentation

1

2

3

4

Google really ruined this era of marketers. It was THE BIG THING. You just tweaked some title tags and BAM, you had thousands of new search engine referrals because you were 1st page on Google. It was like printing money. And marketers have been chasing those easy winnings by looking for the NEXT BIG THING.But at each step, the NEXT BIG THING wasnt really as big or as easy5

@JKROHRS@EXACTTARGET

Email has survived more guru-predicted, near-death experiences than any other medium. The lesson, _____ Is Dead proclamations are foolish in a world fragmented by channels and devices. Theres more than enough room for everyone. This should calm some content marketing nerves who woke up to Blogging Is Dead headlines earlier this year. But it should also serve as a cautionary tale about beating a dead subject line. _____ Is Dead headlines are clearly provocative, linkbait. However, if you ride such waves too late or with a faulty premise, you run the risk of sending rolling eye content and losing your credibility. Dont sacrifice accuracy for provocation. 22

23

29

30

31

32

33

34

35

36

37

38

39

40

41

42

47

48

49

50

51

52

@JKROHRS

54

71

A call-to-action in the dressing room at the Mens Wearhouse. Instant savings? Why not? Home field advantage means leveraging the spaces that only you control and finding the inspired moments where you can uniquely motivate consumer action w/long-term benefits. 72

Generate leads Make it easy for individuals to obtain a quote using a proprietary Mobile Messaging Business ProcessTarget the Individual Health Insurance Market [ 25 - 44 year olds ]Use signage at rail and bus stations to invite individuals to obtain an instant insurance quote via text

Auto Reply EmailWhether people receive a quote via Text or via the Mobile Website, each receives this follow-up email prompting them to apply.

ResultsCampaign ran 20 WeeksGenerated 449 InquiriesProduced 201 LeadsIncreased Sales 10%

77

78

79@JKROHRS@EXACTTARGET

80@JKROHRS

81

82

Slide via JESS3

83

84

85

86

87

88

Example: xChannel by the Numbers