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DAY 1 T U E S 9/18 DAY 2 W E D S 9/19 DAY 3 T H U R S 9/20 DAY 4 F R I 9/21 ! #$%&$'( )*+, &-% Sales Professionals * *Suggested itinerary for sales professionals. Getting Started 2:00 pm 3:30 pm 3:30 pm 5:00 pm 6:00 pm New to Dreamforce Sales Cloud: An Introduction Building a World-Class Sales Culture Though Social Collaboration Sales Cloud: Killer Customizations: How Leading Customers are driving adoption Welcome Reception: Visit the Sales Cloud Campground Vision and Customer Success 9:00 am 11:30 am 1:30 pm 4:30 pm 6:30 pm Dreamforce Keynote with CEO Marc BenioVisit the Sales Cloud Campground Secrets of the Big Guns: Sales Leadership Panel Driving Productivity: What’s Coming Next for SFA with Gartner Dreamforce Gala: Rock out with the Red Hot Chili Peppers Touch the Future of Sales 9:00 am 10:30 am 12:00 pm 1:30 pm 3:00 pm Sales Cloud Keynote, Linda Crawford, EVP/GM Sales Cloud | REGISTER NOW Dashboards Drive By: How Top Companies are Transforming Transform How You Sell with Data.com Looking into the Crystal Ball – The Future of Sales True to the Core: What’s Coming Next for our Core Products Put It All Together 10:00 am 10:00 am 11:30 am 1:00 pm 2:00 pm Sell Better Together: Metrics Driven Sales Coaching The Power to Breakthrough with Tony Robbins Roadmap Sneak Peak: The Future of Salesforce Analytics Attend Breakout Sessions You Might Have Missed Q&A with Marc Benio, CEO and Parker Harris BREAKOUT SESSION BREAKOUT SESSION BREAKOUT SESSION BREAKOUT SESSION EVENT KEYNOTE EXPO OPENS BREAKOUT SESSION BREAKOUT SESSION EVENT KEYNOTE BREAKOUT SESSION KEYNOTE BREAKOUT SESSION BREAKOUT SESSION BREAKOUT SESSION KEYNOTE BREAKOUT SESSION BREAKOUT SESSION Q&A KEYNOTE Create your own agenda today Start Now

4 Perfect Days at Dreamforce 2012

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Whether it's your first or tenth Dreamforce, there's something for everyone! Create your schedule on the Agenda Builder: www.dreamforce.com. Looking to try something new? Let the Salesforce.com MVPs pick your schedule for you: http://bit.ly/QDOTsi Tweet questions to @Dreamforce!

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Page 1: 4 Perfect Days at Dreamforce 2012

DAY

1TUES

9/18

DAY

2WEDS

9/19

DAY

3THURS

9/20

DAY

4FRI

9/21

!"#$%&$'(")*+,"&-%" SalesProfessionals*

*Suggested itinerary for sales professionals.

Getting Started2:00 pm

3:30 pm

3:30 pm

5:00 pm

6:00 pm

New to Dreamforce

Sales Cloud: An Introduction

Building a World-Class Sales Culture Though Social Collaboration

Sales Cloud: Killer Customizations: How Leading Customers are driving adoption

Welcome Reception: Visit the Sales Cloud Campground

Vision and Customer Success9:00 am

11:30 am

1:30 pm

4:30 pm

6:30 pm

Dreamforce Keynote with CEO Marc Benio!

Visit the Sales Cloud Campground

Secrets of the Big Guns: Sales Leadership Panel

Driving Productivity: What’s Coming Next for SFA with Gartner

Dreamforce Gala: Rock out with the Red Hot Chili Peppers

Touch the Future of Sales9:00 am

10:30 am

12:00 pm

1:30 pm

3:00 pm

Sales Cloud Keynote, Linda Crawford, EVP/GM Sales Cloud | REGISTER NOW

Dashboards Drive By: How Top Companies are Transforming

Transform How You Sell with Data.com

Looking into the Crystal Ball – The Future of Sales

True to the Core: What’s Coming Next for our Core Products

Put It All Together10:00 am

10:00 am

11:30 am

1:00 pm

2:00 pm

Sell Better Together: Metrics Driven Sales Coaching

The Power to Breakthrough with Tony Robbins

Roadmap Sneak Peak: The Future of Salesforce Analytics

Attend Breakout Sessions You Might Have Missed

Q&A with Marc Benio! , CEO and Parker Harris

BREAKOUT SESSION

BREAKOUT SESSION

BREAKOUT SESSION

BREAKOUT SESSION

EVENT

KEYNOTE

EXPO OPENS

BREAKOUT SESSION

BREAKOUT SESSION

EVENT

KEYNOTE

BREAKOUT SESSION

KEYNOTE

BREAKOUT SESSION

BREAKOUT SESSION

BREAKOUT SESSION

KEYNOTE

BREAKOUT SESSION

BREAKOUT SESSION

Q&A KEYNOTE

Create your own agenda today Start Now

Page 2: 4 Perfect Days at Dreamforce 2012

DAY

1TUES

9/18

DAY

3THURS

9/20

DAY

4FRI

9/21

DAY

2

WEDS

9/19

!"#$%&$'(")*+,"&-%"

*Suggested itinerary for service professionals.

ServiceProfessionals.

Hit the ground running12:30 pm

2:00 pm

6:00 pm

6:30 pm

Breakout Session Self-service – The Ultimate Experience

Breakout Session Implementing Knowledge Centered Support (KCS) with Salesforce Knowledge

Event Dreamforce Welcome Reception

Event Service Cloud Executive Dinner – By Invitation Only

Go deep and meet the experts10:30 am

1:30 pm

3:30 pm

4:00 pm

Keynote Service Cloud Product Keynote with Special Guest, Nissan

Breakout Session Future Trends in Customer Service – with Kate Leggett from Forrester Research

Breakout Session Calculating Support ROI with Analyst Francoise Tourniare

Breakout Session The 5 minute support dashboard

Put it all together10:00 am

10:00 am

2:00 pm

Keynote Transform with Tony Robbins!

Breakout Session Meet the Service Cloud Product Experts

Q & A Marc Benio! and Parker Harris

Touch the future of customer service 9:00 am

11:00 am

1:30 pm

3:00 pm

3:00 pm

6:30 pm

Keynote Marc Benio! Dreamforce Keynote

Event Visit the LIVE Service Cloud Call Center

Breakout Session Service Cloud Roadmap

Keynote Fireside Chat with Sir Richard Branson

Breakout Session Service, Sales & Marketing – with Michael Maoz from Gartner Research

Event Rock with the Red Hot Chili Peppers

Page 3: 4 Perfect Days at Dreamforce 2012

DAY

1

TUES

9/18

DAY

2WEDS

9/19

!"#$%&$'(")*+,"&-%"

IT Professionals

DAY

3THURS

9/20

DAY

4FRI

9/21

Hit the ground running11:00 am

11:30 am

1:00 pm

2:15 pm

4:00 pm

6:00 pm

Breakout Session Understanding Force.com in 60 Minutes or Less

Breakout Session Unlocking the Power of the Citizen Developer

Breakout Session Introduction to the Salesforce Platform

Breakout Session Shining a Light on Shadow IT – Replacing Lotus Notes

Breakout Session Introduction to Heroku

Event Dreamforce Welcome Reception

9:00 am

10:00 am

2:00 pm

Breakout Session Integrate Business Apps with Facebook, Twitter and LinkedIn

Keynote Transform with Tony Robbins

Q&A Q&A with Marc Benio! and Parker Harris

Platform Deep DiveBreakout Session Governance and the Social Enterprise

Breakout Session A Behind the Scenes Look at the Force.com Platform

Breakout Session Building the Oracle Social Front O"ce

Keynote Salesforce Platform Keynote, Parker Harris, EVP Technology Salesforce

The Big Show9:00 am

3:00 pm

4:30 pm

6:30 pm

Keynote Marc Benio! Dreamforce Keynote

Keynote Fireside Chat with Sir Richard Branson

Breakout Session CIO Roundtable: Chief Innovation O"cer

Event Rock with the Red Hot Chili Peppers

Transform your IT

9:00 am

10:30 am

10:30 pm

12:00 pm

Create your own agenda today Start Now

*Suggested itinerary for IT professionals.

.

Page 4: 4 Perfect Days at Dreamforce 2012

DAY

1TUES

9/18

DAY

2WEDS

9/19

DAY

3THURS

9/20

DAY

4FRI

9/21

!"#$%&$'(")*+,"&-%"

11:0012:30 2:00 6:00

Breakout SessionBreakout SessionBreakout SessionEvent

Marketing Cloud: Social media 101Marketing Cloud: How to set your social media prioritiesMarketing Cloud: Intro to social listeningWelcome Reception (Expo Open until 8pm)

9:0012:00 1:30 3:00 6:30

KeynoteBreakout SessionBreakout SessionKeynoteEvent

Social Enterprise Keynote with Marc Benioff & guestsUsing social to gather intelligence behind enemy linesCTRL ALT DEL – Rebooting your brand in a connected worldSir Richard BransonDreamforce gala with the Red Hot Chili Peppers

9:0010:30 1:30

3:00 5:00

Breakout SessionBreakout SessionKeynote

Breakout SessionKeynote

Generating leads with social mediaSocial media marketing for marketersMarketing Cloud Keynote with Facebook, Ford and UnileverStaying on the bleeding edge of online advertisingGen. Colin Powell & Jeff Immelt, CEO GE

8:30

10:0010:00 1:00

Breakout Session

Breakout SessionKeynote

Breakout Session

Marketing Cloud: Your playbook for a global social media strategyTraining Your Company for Social MediaThe Power to Break through: Your Ultimate Edge! With Tony RobbinsMarketing Cloud Product Roadmap

Tuesday

Wednesday

Thursday

Friday

Marketers

Page 5: 4 Perfect Days at Dreamforce 2012

DAY

1TUES

9/18

DAY

3THURS

9/20

DAY

4FRI

9/21

DAY

2WEDNESDAY

9/19

!"#$%&$'(")*+,"&-%"

*Suggested itinerary for service professionals.

Small &Medium Businesses

Welcome Day2:00 pm

5:00 pm

5:30 pm

8:00 pm

Breakout Session How Social Productivity Changed the Game for 3 Businesses

Breakout Session App Exchange: Build Your Small Business with Apps

Event Small & Medium Business Expo Tours & Meetup on the Plaza

Event SME Welcome Party Details in Chatter Group: SMB Experience

SME Keynote with Hilarie Koplow-McAdams9:00 am

10:30 am

12:00 pm

1:30 pm

Keynote Sales Cloud Product Keynote with Linda Crawford & Guests

Breakout Session Six SMB Customers Share Their Sales Success Secrets

Breakout Session How Small Businesses Use Sales Cloud and Desk.com

Keynote SME Keynote with Hilarie & Guests; Yelp, Square, CakeBoss & Others

More Great Breakout Sessions10:00 am

11:30 am

1:00 pm

2:00 pm

Breakout Session Grow Baby Grow: Using Salesforce to Fuel Small Business Growth

Breakout Session Online Marketing for Bootstrappers

Breakout Session The Small Business App Marketplace: Desk.com, Do.com & More

Q & A Marc Benio! and Parker Harris

Dreamforce Keynote with Marc Benioff9:00 am

12:00 pm

1:30 pm

3:00 pm

4:30 pm

6:30 pm

Keynote Social Enterprise Keynote with Marc Benio! & Guests

Breakout Session Introduction to Desk.com

Breakout Session Help Your Customers Help Themselves: Desk.com Self Service

Keynote Fireside Chat with Sir Richard Branson

Mini-Note 4 Small Business Leaders Share More than 4 Lessons

Event Dreamforce Gala: Rock with the Red Hot Chili Peppers