3D Printing and EntrepreneurshipA Co-Evolution

http://www.youtube.com/watch?v=AYRDVMZ3TbY

Addidive manufacturing: is a process of joining materials to make object from 3D model data, usally layer upon layer, as opposed to substractive.

Marc Cotteler (2014) Deloitte review1. Historic

1.1. Patent - 3D system & Stratasys(1985)1.2. Open source - Reprap (2005)

2. Technology2.1. Types

2.1.1. FDM2.1.2. SLA2.1.3. Others: PolyJet, Powder based 3D

printing, SLS2.2. Process

2.2.1. Ideation2.2.2. Modelisation2.2.3. Slicing & calibrating2.2.4. Prototyping & production

Part1 3Dpi technology

Idea Concept

3D print Prototype

B9Creator

Fused Deposited Material

Digital Light Processing

Replicator 2

Rova 3D

Solidator

Form 1

StereoLithogrAphy

PolyJet

Selective Laser Sintering

Powder

ObJet

Powder

Fused Deposited Material

Stereolithography

PolyJet

Powder-based 3D printing

Selective Laser Sintering

Part 2: 3D MarketAn overview

MARKET - Players

Additive manufacturing Desktop 3D printers

Major players

3Dsystems & StratasysPresent since mid 80Technology patentsSLA and FDM (80%)

Slow growth market

New players

Patents expired in 2005Reprap (open source)Makerbot (crowdsourcing)Ultimaker (install & maintenance)

Fast growth market

MARKET - Share

3 Major sector● Automative● Medical● Aerospace

Fast growth rate (2025)

● Medical/dental 50%/yr

increasing use for orthopaedic implant

● Jewellery, design arts, architecture

combined annual 20%● Consumer and

commercialMaximum revenu reaped by applications

Market forecast until 2020

Market growth of 15%/year.

● Medical applications are the most attractive market.

● Maximum revenue will be reaped by 3D printing applications in the consumer and commercial space.

MARKET - Revenu forecast

MARKET - Priority matrix

MARKET - Opportunity and challenge

http://www.youtube.com/watch?v=RPvxShlrm58

Part 3: IndustryStructures in change

INDUSTRY - 3D pi service value propositionWould you use 3D pi for high or low value proposition ?

● Outsourcing● Crowdsourcing

INDUSTRY - 3Dpi service ecosystem

1. Software2. Equipment3. Prototype4. Material5. Service

Integration, outsource or crowdsource

● Which software you’ll use ?

● Will you do your models ?

● Will you prototype yourself ?

● Will you print/produce ?

● Which 3Dpi and material you’ll use ?

1

2

IP issues with open source

3

5

Service ecosystem easy access 2-5 yr

Rifkin’s 3rd revolution Hype

INDUSTRY - 3Dpi Supply chain

● Customer● Service provider● Distribution center

Fab Lab

http://www.youtube.com/watch?v=NiOKDOnJ3VE

Part 3: 3Dpi strategyIntegration and development

3Dpi have the ability to break existing performance trade-offs in 2 fundamental ways

1) reduce the capital required to achieve economy of scale

2) increase flexibility and reduce capital required to achieve scope

Strategy: 3D printing breakeven point

AM/3Dpi used Traditional manufacturing used

Direct cost

Tooling cost: improve and eliminate cost associated with tooling.

Machine cost: 3Dpi offers the potential to match traditionnal manufacturing on a direct-cost basis for low and intermediate levels of production above 100 000 units.

Materials cost: speed delivery and production. Shorten product life cycles and increasing global competition, speed to market and prompt delivery may be crucial determinant of customer value.

Labor cost:

Strategy: Key differenciators

What are your current imperative : « core competence » needs more?

● Performance : accomplishment of an objectve relative to identified standards and relevant trade-offs. So you already know your manufacturing capabilities

● Innovation : a combination of activities or technologies that breaks existing performance trade-offs in a way that makes new outcomes possible.

● Growth : an increase in revenues that results from a set of management choice

In wich way value is likely to be delivered ?

● Profit : The changes in cash flow delivered through cost reduction or revenu enhancement

● Risk : The likelihood that cash flows will materialize certainty● Time : The speed to market at which cash flow can be realize

How these choice build toward delivery of value ?

Strategy: imperatives and drivers of value

A framework to understand path of value

Capital vs scale have potential to affect how supply chains are configured

Capital vs scope have the potential to impact product design.

They impact present company with choice on how to deploy AM across their businesses in 4 paths:

Strategy: paths of value

Outsourcing

Cro

wds

ourc

ing

Companie are in stasis path since the last 30 years.Ecosystem is still underdevelopment for next 2-5 yearsLower risk starting point for 3Dpi integration.

What are targeted areas of performance?

● Modeling, ● prototyping, ● tooling● short-run production.

Profit by cost reduction and speed business cycle

● Streamline and accelerate the design process● reduce time to market, improve product quality

Path 1 : Stasis as the starting point for additive manufacturing

Improve performance through supply chain transformation.

Drived by profit: (outsource through service ecosystem)

● Reduce minimum efficient scale in production location● Reduce working capital requirements.● Reduce risk outsource service operation (see UPS)● Reduce long tail inventory (stock)

Path 2 : Supply chain evolve in pursuit of performance and growth

HIGH VALUE (Zero cost of increased complexity)

Balance focus on growth, innovation and performance

Value drived by profit, risk and time (crowdsource)

Customization enable market responsivenessspeed client demandMore accuracy, functionnality and quality

Path 3 : Product evolve in pursuit of product innovation

Transformation of supply chain and product lead to the creation of new business models or new ways to delivers value in an effort to deliver growth opportunities in a manner that eather creates new markets or impairs competitor ability to compete.

Present opportunities to disrupt competitors and market when combined product design with supply chain innovation

Can increase the level of collaboration between producers and end users.

Path 4 : Combined evolution in pursuit of business model innovation

Part 4: 3Dpi and your business

RECHARGEABLE

3D printed pen - see on 3ders

the tip?

the ink?

http://pi-top.com/

http://pi-top.com/ 3D printed

Raspberry PIopen hardware

core product

Build a business model in 30 minutes

Questions

1. Product - Chose your product case2. R&D - How are you going to use 3Dpi to develop it?3. Supply chain - Are you going to use 3Dpi to produce it?4. Product design - How are you going to capture the value?5. Business model - What is your strategic plan?6. Partnerships?

Référence:http://dupress.com/articles/dr14-3d-opportunity/

During 2013, Gartner predicted that by 2018,3D printing will result in the loss of at least $100 billion per year in intellectual property globally.

IP protection can be addressed from at least two perspectives. Two of themost apparent perspectives are: (1) markers on the objects that authenticate them and (2) searchengines that compare 3D objects.

Tibi, reprendre l’argumentaire.

Business Impact: Enterprises will either redefine their business strategies to reduce the potentialimpact of such IP theft or introduce steps into manufacturing, service, sourcing and service toensure that original and replacement parts are not counterfeit. This is likely to increase costs ofdesigning, producing, sourcing and maintaining products. Some companies might redefine theirbusiness value proposition and business strategy to emphasize value-add services and theirecosystem that serves customers rather than prioritizing physical content of products as the keyvalue proposition.

demographic - students in arts, engineering, entrepreneurs, hackers, self-driven

help entrepreneurs in the audiance to build a business plan that goes with the future.

Presernt the example of the piezo pump, going from the idea to the prototype in 2 hours, reduced innovation cycle.

Co-evolving (se sensorica and district3). Present at the end the relationship between SENSORICA and District3.

Keep the printing of a sample open, ask what they want to print, and have Daniel finish the 3D design and print. We can also propose a few options and let them chose.

Make it visual, provide the piezo pump example, make a show, hear the machine, feel the parts, make people imagine they are using it.

Address prople directed by type: to alll the artists, to all the engineers, to all the business people and entrepreneurs.

Ask the students about what they are into - entineers, designers, etc. Story telling, engaging, asking questions. invite someone from the crowd to participate in design and printing the sample.

Invite people to play with the printer at SENSORICA.

Chose your product case

Consumers electronicsMini automatic aquaponic

systemOpen on Aliexpress

Scientific instrumentsMicromanipulateur

Open project

3D printerOpen project