3 Simple Steps for Sourcing Workplace Digital Signage

If you’re like most buyers of workplace

digital signage (DS), the reason you need it is to

create the ability to communicate your

company’s critical issues to your employees.

…Which begs the question: How do you easily get all the information from your desk, computer and enterprise systems and into the DS?

First, let’s identify the typical information you want to communicate. Here are the four main content categories and examples of each:

Corporate news: CEO videos, stock price, new TV ads.

HR information: Employee of the month, service anniversaries, 401k updates,

medical insurance news and health &

wellness info.

Key Performance Indicators (KPIs):

Production and shipping data

Cost reduction progress

Revenue Improvement

Customer satisfaction metrics

Situational awareness: Days/hours worked since last accident, local traffic & weather, today’s lunch menu.

Identifying what you want to communicate is a good first step, but there is an equally important consideration…

…Which is identifying the format the data is currently in.

For example, KPIs may currently be in spreadsheets on your desktop, or in a database on your ERP system.

VS

VS

Your company stock price may come from an internal data feed or you may want to use a web-based source like CNBC or Yahoo

Finance.

An employee of the month piece might be a PowerPoint document or a jpeg. The different type of format can make a big difference in your DS

selection.

The bottom line here is that it’s important not to get the content strategy mixed up with the system strategy.

You can make this easy by following these three steps when looking for DS:

1. Define your communication

objectives.

2. Identify the content your company currently

produces and any outside collateral you want to use

(web, agency-produced, etc.) that supports those

objectives.

3. Slice and dice items 1&2 by type of content.

For example, web-based, Microsoft Office,

company databases, etc.

Once you have answers to this

short list, particularly #3, you will have a good basis to start your DS

search by making sure the

final choice handles most of

your formats quickly and

easily.

http://www.themarlincompany.com/products/digital-signage | P: 800.344.5901 | E: info@themarlincompany.com