Embed Size (px)
Citation preview
Workplace Digital Signage:
Think Like
A Manager! Brand
You bought your digital signage
(DS) to help communicate
your company’s important issues
to your employees, right?
While that’s a great first step, the important next one is to make sure the content
collection is coherent and well designed.
Unfortunately, many users simply take all the content they have
around, like Word docs, PowerPoints, photos and
spreadsheets and load them all up into the DS.
The result can look like a work desk by Friday morning – a
big mess.
The way to remedy this is to
think like a brand manager. Top
advertisers are just like you,
except they need to communicate
their messages to their customers
as opposed to employees.
They know that displaying a bunch of uncoordinated messaging won’t work and is a waste of money.
Instead, they have a brand strategy that’s clearly articulated and nurtured throughout their advertising over the years.
Here are a few techniques that you can use to more effectively communicate using your digital signage.
Good ads have this in common. How memorable is the last spreadsheet you posted? Is there any design to it or is it just a dry list of numbers?
The message must resonate.
For example, instead of just posting a dull safety message, include a photo of a child welcoming the parent home after a safe
day at work.
Show how the issue makes the employee’s life better.
You can show just your KPIs, but if you
connect the dots showing how improving
them will make everyone’s jobs better and
the company more competitive, the message
will be much more applicable to their lives.
Stand for values beyond the content itself
For example, a company campaign for waste reduction could be linked to the community’s efforts to reduce landfill rates and global warming.
Show how the content you post relates to the company’s mission statement and high-
level objectives.
Think of your workplace communications like a top brand. Make sure all the content is linked to that brand in some way, and you’ll end up with much more credible, readable and enjoyable DS that really moves the needle.
![Welcome [] · Eden Area Signage Plan 3 • Create a community identity: what do people think of when they think about their community? • Build a sense of place: signs say that you’re](https://img.pdfslide.us/doc/110x75/5f0bdcf67e708231d43295c7/welcome-eden-area-signage-plan-3-a-create-a-community-identity-what-do-people.jpg)
