3 fia activities

1

Enterprise Activity in the Future Internet Assembly

Man-Sze Li [email protected]

Enterprise Activity in the Future Internet Assembly

Man-Sze Li [email protected]

2

FIA Stockholm SessionWhat does Future Internet mean for enterprise?23 November 2009

FIA Valencia SessionWhat does Future Internet mean for enterprise?15 April 2010

FIA Ghent Session Scenarios for Future Internet Business 17 December 2010

FIA Poznan SessionValue creation, value flows and liability over virtual resources (The Societal and Business Application Perspective)

25 October 2011

4

Towards the Future Internetfrom an enterprise perspective

RFID Internet of Things Enterprise Interoperability & Collaboration

& Digital Ecosystems

Component based Service, Complexity Service architecturessoftware engineering Open development Complexity & dynamic compositionarchitecture Grids Service infrastructures

IP IPv4 IPv6 Wimax 3G 4G NGN

Pilots Demonstrations Academic research networksValidation & limited experimental facilities

EnterpriseSystems in

The Future Internet

Future Internet ServicesService Utility

Global Service DeliveryPlatforms & Dev Environments

Network convergenceand continuous commoditisation

Single European Experimental Facility

Inte

rop

era

bility

R

eq

uire

men

ts

eCommerce eBusiness

Future Internet IssuesContent - Knowledge - People

“Future Internet – A Tool for a Smarter World” FI PPP COM

5

What is FIA? - Activities http://www.future-internet.eu/fileadmin/documents/misc/What_is_FIA.pdf

Bi-annual FIA Conferences Developing Future Internet systems, technologies and

architectures through working groups and projects, possibly leading to contributions to standards.

(International) Collaborations with similar initiatives in Japan, Korea, USA and other countries, and also with related initiatives such as the Future Internet PPP and the Future Internet Forum of European member states.

High quality publications, such as the FIA Book. Maintenance of the www.future-internet.eu webportal. The setup and maintenance of an open repository of

possible FI solutions and experiments for wide scale use

6

What is FIA? – Envisaged Results

FIA Books A critical assessment of the user/service capabilities of

possible architectural models addressed by the Community

Functional specifications of components Open source solutions Evaluations of existing solutions Roadmaps White papers Scenarios Etc.

Results can be produced by working groups or by individual projects.

7

FIA Poznan Sessions (25-26.10.11)

8

FIA Poznan Enterprise Session

Value creation, value flows and liability over

virtual resources The Societal and Business Application Perspective

25.10.11

http://services.future-internet.eu/index.php/Enterprises

Chair: Man-Sze Li (FInES Cluster)

Position statements: Man-Sze Li Artur Nowakowski, Verax SystemsJasper Lentjes, Business Innovation Manager, Vlastuin GroupSergio Gusmeroli, Corporate Research Director, TXT e-Solutions SpA

9

Session Motivation: Evolution of Business Models

A wide spectrum of scenarios for the future of businesses on the Internet, e.g.

Utility business models and Web enterprises (Rappa, 2004)

“IT doesn’t matter” and the “Big Switch” (Carr, 2003, 2004, 2008)

“Open Business Models” (Chesbrough, 2007) The “generative” argument (Zittrain, 2008) The business models of “free” (Andreson, 2009) A new framework for the evolution of specific

technologies (Arthur, 2009) The rise and fall of “information empire” (Wu, 2010) The “Apple / i-xxx” ecosystem (2009 onwards)

10

Session Motivation: Evolution of Service Paradigms

IT TapIT Switch

Marginal cost “close to” 0.0Value based dynamic pricingService infrastructure as utilityService federated

Variable costsShared resourcesService orientedFixed costs

Dedicated resourcesProduct oriented

IT Plug

Commoditisation

Innovation

IT Store

Ecosystem pricing, relationshipled rather than cost basedUtility service infrastructure as (generative) platformMaking new needs: co-deisgn,co-creation, co-development,co-sumptionVariable costs

Shared resourcesService orientedFixed costs





Ecosystem pricing, relationshipled rather than cost basedUtility service infrastructure as (generative) platformMaking new needs: co-deisgn,co-creation, co-development,co-sumption




Source: Man-Sze Li / FP7 COIN IP

11

Session Motivation (cont.) Research from the FInES domain suggests that an increasing number of

enterprise centric services will be commoditized and factorized in the Internet of the Future as a set of Utility Services …

Preliminary results from the ongoing research on service infrastructures indicate that technical, social and business innovation is increasingly intertwined …

For SaaS application in ecosystems and enterprises, a number of business, technological and legal issues have been identified …

The question as regards the (Future) Internet as a Universal Business System for Enterprises and SMEs in particular has been raised leading to the proposition of considering different forms of innovation through the lenses of business innovation, with potential ramifications of how to go about conceptualising, architecting, developing, testing and ultimately implementing technical architectures and enterprise systems. Moreover, again from a business perspective, such endeavours need to account for continuous innovation of business models and the underlying value models upon which the specific business models premised…

12

Key Questions Assuming that the existence of utility based service infrastructure(s) is(are)

a precondition for realising the Future Internet as a “Universal Business System”, who is/are going to develop and maintain such infrastructure(s), and according to what principles and interests?

How to preserve the neutrality of the Internet of Services and the open competition among Added Value service providers, while providing basic Utility Services as a public good?

Is the commoditization of certain basic services a necessary pre-condition for stimulating entrepreneurship and innovation?

What would be the optimal governance model for the service infrastructure(s)?

What are the technical ramifications for architectural development? How could SaaS be exploited towards utility-based service infrastructure? Which are the software categories better and worse matching the SaaS

distribution model? The suggested criteria to assess software suitability: business criticality, need for security assurance, legal requirements, usage patterns, data storage, software specificity.

13

Expected Session Outcome & Follow-up

Starting from the perspective of and requirements for business innovation, and taking into account service platform developments vis-à-vis the motivation for and vision of the ISU, to pave the ground for Architectures for FI Enterprise Systems – FInES Arch.

Explore: implications of new notions of enterprise for FI Arch; architectural properties of enterprise systems leveraging FI technologies

14

Links & Communications Channels

FIA Poznanhttp://www.fi-poznan.eu

FIA Enterprise Wiki (full documentation of enterprise activity in FIA)

http://services.future-internet.eu/index.php/Enterprises FIA Enterprise Blog

http://fiaenterprise.wordpress.com/ FIA Enterprise Twitter

http://twitter.com/FIAEnt

15

FISE Workshop @ Poznan, 27.10.11www.seserv.org

How Disruptive Technologies Influence the FI Business EcosystemThe “Contribution” Session The Impacts of the PPP on the Economic Contributions of the Future Internet

(Jonathan Cave - Rand) The Future Internet Ecosystem (Michael Boniface - IT Innovation Centre) The “Transformation” Session Emerging value networks within the Future Internet Ecosystem - Hanne-Stine

Hallingby (Telenor Digital Services) Targeting business value innovation in open paradigms in FI Ecosystems - Man-

Sze Li (IC Focus), Co-Chair DG INFSO FInES Cluster, Lead FIA Enterprise activity Viral Innovation Process Challenging Public Support for Innovation - Jari-Pekka

Kaleva (European Games Developer Federation) Coexistence of traditional and community based models – Paolo Dini (London

School of Economics) The “Methodology” Session Unified Business Modeling for FI ecosystems (Simon Delaere, Vânia Gonçalves -

IBBT) Self-assessment impact analysis for Internet of Services (Antonella Passani - T6) Assessing economic outcomes using tussle analysis (Costas Kalogiros - Athens

University of Technology and Business) The contributions of complexity theory and “Internet Science” to Future Internet

modelling and policy evaluation (Cave - Warwick) The “Outlook” Session

16

Other FIA Activities of relevance / interest

FIA Roadmapping (led by EFFECTSPLUS)http://fisa.future-internet.eu/index.php/FIA_Research_Roadmap

Future Internet Architecture / FIArch (Led by Next Media) http://ec.europa.eu/information_society/activities/foi/research/fiarch/index_en.htm

International Cooperation (Led by PARADISO 2, Next Media & SOFI) webpage TBA

FIA Book 2012 - to be launched @ FIA Denmark, 2012 webpage TBA