INITIATIVE:

24 Hours of Reality:The Cost of CarbonLive Broadcast begins Tuesday, October 22, 2013 at 11:00 am PDT

224 HOURS OF REALITY THE COST OF CARBON

24 HOURS OF REALITY

In 2012, 24 Hours of Reality: The Dirty Weather Report broke the world record for viewers of a live online event, with more than

16 million online views, and won ten prestigious Telly Awards for excellence in online content. The broadcast also generated more

than 165 million impressions on social media. In 2013, we plan to smash this record. For a case study overview of last year's

program, please visit https://www.youtube.com/watch?v=GvRhiKA7g0c

324 HOURS OF REALITY

Yes, the economic cost is astronomical. But the cost of carbon is bigger and deeper than just numbers — it is being paid in lives and lifestyles, jobs and well-being. It is a human story, one we will give a voice to.

THE COST OF CARBON IS BEING PAID IN MORE THAN JUST DOLLARS

THE COST OF CARBON

Taking place over 24 hours, this live broadcast event puts a spotlight on every region of the globe — featuring news, voices, and multimedia content. We will hear from experts, cultural icons, musicians, advocates, and everyday people about the impact of climate change on their lives and homes.

This year, 24 Hours of Reality will travel around the globe and begin to do the essential work of calculating the incalculable cost of carbon pollution. Over the broadcast we will focus on the six most inhabited continents: Africa, Asia, Australia, Europe, South America and North America. Each continent will have a different host, focusing on individual stories and climate issues from that region as well as a special address from Former Vice President Al Gore discussing the way forward and a global call to action.

By focusing the world’s attention on the climate crisis for one entire day, 24 Hours of Reality is intended to power the social revolution for climate action the other 364 days of the year.

24 HOURS OF REALITY:THE COST OF CARBON

24 HOURS OF REALITY THE COST OF CARBON 4

524 HOURS OF REALITY THE COST OF CARBON

24 Hours of Reality will make the cost of carbon personal for the millions watching through an innovative new action tool: the Carbon Tab. The Carbon Tab is an interactive digital experience that offers viewers the opportunity to discover the unique costs of carbon they’re exposed to in their own lives from higher health care bills to drought relief. Viewers can then share these costs with their social networks through Facebook, Twitter, and email.

Over the course of the 24-hour period, we’ll also feature viewer’s costs in the program so they can send the final assessment to their government leaders. By doing so, we’ll build support for a political price on denial and a market price on carbon.

THE CARBON TAB

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CONTINENTAL STRUCTURE

724 HOURS OF REALITY THE COST OF CARBON

Theme: Ways of Life & LivelihoodsIn the North America segment, we will look at how carbon pollution and climate change have had a severe impact on our ways of life and livelihoods. A few topics and short videos in the hour will include a first hand look at the effects of Super Storm Sandy, the devastating long-term consequences from the Waldo Canyon Fire, and the abandoned villages due to extreme drought in Durango, Mexico. With the exception of these North and Central America-focused videos, the majority of the content in this hour, as with each, will address global facets of the climate crisis.

Continental Video:Superstorm Sandy, Staten IslandWaldo Canyon Burn Scar & the MudslidesDrought in Durango, Mexico

NORTH & CENTRAL AMERICA

824 HOURS OF REALITY THE COST OF CARBON

Theme: Water as our LifebloodIn the South America and Caribbean segment, we will focus on water as our lifeblood, and the threats of rapidly melting glaciers, rising sea levels and ocean acidification. A few topics and short videos from the hour include the deadly torrential rain, flooding and landslides in Teresopolis, Brazil, the melting Illimani glacier and its affects on drinking water in Bolivia, and the vanishing coral reefs of Belize. With the exception of these South America and Caribbean-focused videos, the majority of the content in this hour, as with each, will address global facets of the climate crisis.

Continental Video:First responders of Teresopolis, BrazilMelting Gods of BoliviaVanishing Reefs of Belize

SOUTH AMERICA

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Theme: Infrastructure Losses and the Architecture of AdaptationIn the Europe segment, we look at the infrastructure losses that have resulted from climate-related hazards and extreme weather, as well as how infrastructure is being forced to change in a changing world. A few topics and short videos in the hour include Germany’s 500 year flood, the extreme heat and wildfires that affected Moscow, and the rising waters threatening the dikes that keep The Netherlands safe from floods. With the exception of these Europe-focused videos, the majority of the content in this hour, as with each, will address global facets of the climate crisis.

Continental Video:The 500 Year Flood, GermanySmokey MoscowGoing with the flow in The Netherlands

EUROPE

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Theme: Rising Food insecurityIn the Africa segment we look at how climate change is contributing to growing food insecurity, along with socio-economic and political insecurity. A few topics and short videos in the hour will include the rising sea levels consuming villages along the coast of Ghana, personal stories from Somali refugees who came to the camp as a result of severe drought, and food insecurity resulting from falling water levels in Lake Turkana. With the exception of these Africa-focused videos, the majority of the content in this hour, as with each, will address global facets of the climate crisis.

Continental Video:Somali Drought RefugeesSurging Seas in GhanaThe Shrinking Lake Turkana

AFRICA

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Theme: Human DisplacementIn the Asia segment we look at how extreme weather and other carbon pollution impacts are resulting in displacement of people within their countries. A few topics and short videos in the hour will explore the floods that inundated the town of Kedarnath in India, the droughts affecting rice farming villages in the Hunan province of China, and sea level rise that has displaced much of the population of Kutubdia Island in Bangladesh. With the exception of these Asia-focused videos, the majority of the content in this hour (or any hour of the show) will address global facets of the climate crisis.

Continental Video:Death in the Hills, IndiaHunan DroughtClimate refugees of Bangladesh

ASIA

1224 HOURS OF REALITY THE COST OF CARBON

Theme: Human HealthIn the Australia segment we look at how human health threats are exacerbated by climate change. A few topics and short videos from the hour will focus on the recent wildfires that have raged around Sydney, the record-breaking floodwaters that inundated the town of Bundaberg, Queensland, and the effects of devastating heat on the animals of Australia. With the exception of these Australia-focused videos, the majority of the content in this hour, as with each, will address global facets of the climate crisis.

Continental Video:Fires in SydneyFlooding on the Sunshine Coast, BundabergFlying Foxes and extreme heat

AUSTRALIA