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The Future of Communication + Augmented Reality

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Snapshot: Zugara develops Augmented Reality software and applications that advance the way in which people are able to interact with real time digital data.

Products: Webcam Social Shopper (Augmented Reality Shopping)ZugMO (Motion Capture)ZugSTAR (Streaming AR)ZugMUG (Facial Tracking)

Founded: 2001

Location: Los Angeles

Web: www.zugara.com

Blog: www.weareorganizedchaos.com

Facebook: www.facebook.com/augmentedreality

YouTube: www.youtube.com/zugara

Twitter: www.twitter.com/zugara

Hello! We’re Zugara

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Retail / Fashion

ReebokNikePINGChili’sKFCJohn Deere

Automotive

ToyotaLexusAmerican RacingVolkswagenFletcher Jones Mercedes BenzFletcher Jones Porsche

Travel

Norwegian Cruise LineSouthwest Airlines

Entertainment

Sony Pictures TelevisionPlayboyComcast

GamingActivision BlizzardSony PlayStation (SCEA)Square Enix989 SportsGlu MobileTecmo GamesXseed GamesTHQDisney Interactive Games

ToysHasbro

CPG

Red BullSlim JimPeanut Chews

Consumer Electronics

Sony ConnectActive Media (ITV)

Non-Profit / Government

U.S. Air ForceLegacy FoundationHopeLab

Strategy

Domino’s PizzaBest BuyWalmart

Healthcare

Blue Cross

B2B

SchlumbergerTV GuideESPNAT&TMohawk Flooring

Agencies

GSD&MCrispin Porter & BoguskyAd*itiveThe Martin AgencyRodgers/TownsendWeiden KennedyVitro-RobertsonHal Riney

Brands We’ve Worked With

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Brands Using Our AR Solutions

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Demo

Cannonballz!

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Demo

AT&T World Cup Banner Ad

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Demo*Patent Pending

Webcam Social Shopper

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Communication Technology Has Been Rapidly Evolving Over The Years…

History of Communication

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Carrier Pigeon

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Telegraph

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Telephone

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But Then Something Happened Which Changed Everything…

History of Communication

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The First Computer

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Which Helped Lead The Way To Increasingly Faster Communication Advancements…

History of Communication

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Text Chat

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Mobile Phone

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Social Media / Real Time Data

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Proliferation Of Real-Time Data Has Led Us To The Beginning Of The Video Chat Revolution…

History of Communication

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iPhone FaceTime

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Skype

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• Markets for webcams at $1.8 billion in 2008 are anticipated to reach $3.2 billion by 2015.

• As of March 2009, 40% of video uploads on Facebook were via webcam.

• Gartner predicts that 200 million people will

pay for desktop videoconferencing by 2015.

Video Chat Stats

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But What’s Missing?

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ZugSTARAugmented Reality Video Conferencing

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Limited to conversation

Little to no real-time interaction or

collaboration

Video Conferencing & Chat Today

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Video Conferencing + Augmented Reality =

Ability to share and interact with content

in real time

Video Conferencing & Chat Today

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Video*Patent Pending

ZugSTAR* Video

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*Patent Pending

ZugSTAR* Demo

Demo

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“The best way to predict the future is to invent it.”

- Alan Kay

www.zugara.com

Thank You!Matthew Szymczyk

CEO, Zugaramatt@zugara.com

Twitter.com/kobrakaiFacebook.com/AugmentedReality

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Appendix

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ZugMO is a computer interface that allows people to interact with their computer via their web cam rather than their keyboard or mouse.

With ZugMO a person’s movements, or motions, are captured by their web cam. This allows the person to interact with their system while several feet away.

ZugMO (Zugara Motion Capture)

Proprietary Technology #1

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With ZugSTAR, Augmented Reality becomes a technology that facilitates collaboration. People no longer need to be in the same room to manipulate and discuss 3D models, as physical distance becomes less of a barrier.

ZugSTAR is a web based video conferencing technology that allows people in different locations to have shared AR experiences. Like other video conferencing systems ZugSTAR allows for two-way video transmissions, but with the added functionality of allowing people to interact with one another's “augmented” experience in real time.

DID YOU KNOW? Gartner IT predicts that by 2015 over 200 million people will be paying for video conferencing.

ZugSTAR (Zugara STreaming AR)

Proprietary Technology #2

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ZugMUG is a piece of facial tracking software that allows the webcam to determine where a person’s face is within the video stream.

With ZugMUG a person’s face can become the “marker”, subsequently allowing for Augmented Reality executions where people no longer need to hold a piece of paper up to the webcam.

ZugMUG (Zugara Facial Tracking)

Proprietary Technology #3

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Augmented Reality

Statistics

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Handheld platforms will transform the Augmented Reality ecosystem, with revenue associated with Augmented Reality growing from about $6 million in 2008 to more than $350 million in 2014.

(ABI Research study “Augmented Reality: Adding Information to Our View of the World”)

Augmented Reality Revenue

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Markets for webcams at $1.8 billion in 2008 are anticipated to reach $3.2 billion by 2015, growing in response to decreases in unit costs and increases.

(Wintergreen Research - Worldwide WebCam Market Shares, Strategies, and Forecasts, 2009-2015)

Worldwide Webcam Growth Rate

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As of last March 2009, 40% of Facebook Video Uploads were via Webcam (Businessweek – Facebook Grows As A Video Platform)

Webcam Video Uploads on Facebook

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Case Study (over a one year period)

Unique Visitors22,926

% Of Unique Visitors That Logged Into

Facebook14%

Average Time Spent On Site4 min 44 sec

% Of Unique Visitors That Had Webcams*

78%

% Of Unique Repeat Visitors27%

*Note: this number is in line with what Best Buy saw (78%) when they integrated an AR execution into a Sunday circular

Cannonballz! Game Stats

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Would you view an online Augmented Reality experience if it required you to download and install an Internet Browser plug-in other than Flash? (256 Votes)

AR Polls: Browser Plug-In

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Do you have a webcam on any of your computers, or do you plan to have one within 6 months? (307 Votes)

AR Polls: Do You Have a Webcam?