2014 Social Media Trends

By Patrick Gawrysiak

Technology expert Patrick Gawrysiak is a developer of web-based technology solutions and social media platforms and currently serves as president of the VRG Systems Group. Patrick Gawrysiak’s most recent initiatives include ReadyScrip Advanced Pharma and the QuickeeMe real-time video site.

As social media continue to impact every aspect of communication, new business trends are emerging in 2014. They include:

Introduction

Migration to Mobile – The move to mobile devices continues to build momentum, but many businesses have yet to harness its full potential. 2014 will see more companies developing their own mobile apps.

Video Advertising – 30-second ads are found on virtually every online video outlet. Because these outlets are so widely used, online video advertising provides greater brand exposure and more reliable monetization.

2014 Trends

Death of the Daily Deal – According to Social Media Examiner, sites like Groupon have lost most of their influence. In fact, more than 80 percent of marketers surveyed by the publication said that they did not plan to use these sites for future advertising.

Evolution of Facebook – Facebook is quickly becoming a Mecca for advertisements, which poses a problem for some. Facebook reports a steep decline in the number of teens using the site, and many marketers are beginning to move away from the platform as well.

Conclusion