The 21st Century eLearning

Professional

Penina Mungania Lam, Ph.D.

Talents Coaching & Consulting

30 July, 2014

Learning Outcomes

You will be able to:

• Identify drivers of change in the profession

• Impact on organizational strategy & processes

• Evaluate the impact on you as a professional

Global eLearning Market

Global Industry Analysis & Docebo Reports; eLearning Industry.com

1997: $197

million

2001: $1.2

billion

2002: $5.5

billion

2003: $7

billion

2005: $18

billion

2009: $27.1 billion

2011: $35.6 billion

2013: $56.2 billion

Mobile Learning: Fastest

Growing Markets

4. North America

3. Middle East & Africa (50%)

2. Latin America(54%)

1. Asia-Pacific (54%)

4. Latin America (14.6%)

3. Middle East & Africa (15.2%)

2. Eastern Europe (16.9%)

1. Asia-Pacific (17.3%)

eLearning Stats

http://www.docebo.com/landing/contactform/elearning-market-trends-and-forecast-2014-2016-docebo-report.pdf

eLearning: Global Stats

Worldwide – fast and significant growth

of eLearning market

through 2017

– 5-year compound annual

growth rate is estimated at

around 7.6%

Africa– Africa's compound annual

growth rate for self-paced

e-Learning is 15.4%

– 2016: Revenues (Africa)

are expected to reach

$512.8 M

Source: Sofia Zab on Jun 28, 2013

Why? Strategic Drivers

Profits

PlanetProductivity

People

Professional Impact

#1 eLearning Support Services

Growing Adoption of eLearning

• About 4.6 college students are taking at least 1 course

online (2014)

• By 2019, roughly half of all college classes will be

eLearning-based!

• 69% of US university leaders consider online learning

as being critical to their strategy– Allen and Seaman (2013)

http://elearningindustry.com/top-10-e-learning-statistics-for-2014-you-need-to-know

Professional Impact

• Demand for support professionals to serve

eLearners & stakeholders

• Student Success Services

Best practice:

• Student support

Professional Impact

• Some popular areas of expertise

– Curriculum Designer

– eLearning Developer

– Media Specialist

– Authoring Specialist

– Learning Management Specialist

– Project Manager

– Coaches

– Consultants

Professional Trend #2:

Accountability & ROI

www.proofhq.com

ROI

• Heavy investment in Talent Development

– Corporate: $100 - $500 per employee/p.a. …

• Companies who utilize e-Learning tools and strategies

have the potential to boost productivity by up to 50%.» – IBM report

• For every $1 that a company spends, it's estimated that

they can receive $30 worth of productivity.• IBM report

Professional Impact

• Analysts

• Evaluators

• Quality Assurance specialists

• Content developers

• Consultants

• Investment in analytics applications

Professional Impact

Trend #3 Dynamic Technologies

www.websense.com

Dynamic

Technologies

• By 2017– PCs will fall from 28.7% of the device market in 2013 to 13%

– Tablets will increase from 11.8% in 2013 to 16.5%

– Smartphones will increase from 59.5% to 70.5%

» IDC

PCs

Tablets

Smart phones

Professional Impact

• Professional development to keep up with new

innovations

• Professions:

– Authoring Specialists

• Mobile app developers

• Learning Management Specialists

– ICT auditors

Professional Impact #4

Professionalization of eLearning

Changing & Thriving Profession

• 65% of today’s primary school students will work in jobs

yet to be created

• 90% of the fastest growing jobs require technology

competencies

• Non-traditional careers are emerging

• Traditional roles are fast changing

• Adoption by all sectors & fields of study

http://elmezine.epubxp.com/title/55545/28

Who’s Hiring eLearning Professionals?

– K-12

– Industries - all

– Courseware developers

– Colleges & universities

– Hardware & Software companies

– NGO, Govt. & Corporate training depts.

Employers

Entrepreneurs

Lots of Opportunities!

Professionalization

• Education

– occupation requiring extensive education

– specialized training

• Persons engaged in an occupation or calling

• “the social process by which any trade or occupation

transforms itself into a true profession of the highest

integrity and competence.”» Wikipedia

Professionalization

• Professional Attributes – Community/“Membership”

– Associations/Consortia

– Credentials

– Scholarship

– Defined competencies

ProfessionalizationQuality Assurance

• External

– Professional bodies

– Government-set standards

– Integration of standards

– International benchmarking

Professional Trend #5 Dynamic Changes Demand New Competencies

Competencies

• What are essential competencies?

Attitudes Skills Knowledge

ON-THE-JOB

PERFORMANCE

TALENTS’ eLearning Certification (TEC)

Senior Leaders & Managers

•Chief Learning Officers

•VP OD/Learning and Development

•HRM Directors/Managers

•eLearning Directors, Managers & Coordinators

•OD/HRD Directors

•IT Directors/Managers

•CIOs

Support Staff•Curriculum Developers

•Instructional designers

•Marketing staff

•Virtual coaches/assistants

Educators or Facilitators

•Faculty/Professors

•Trainers

•Teachers (K-12)

•Subject Matter Experts•Consultants

•Coaches

eLearners• Young professionals or

students (all levels)

TECTarget

Audience

TEC Certification for Professionals

Self-Awareness

External Leadership Team

Leadership

Institutional Leadership

TEC Blended Learning Strategies

TALENTS © 2014

Mentorship

Webinars

Web-based

Experience

Guest speakers

ConsultationsIndividual Leadership

External Leadership Team

Leadership

WebinarsWorkshops

Case StudiesOn-the-Job ApplicationsConsultations

Coaching

Group & Peer CoachingSelf-Assessments

Quiz

Diverse Network

Coaching

CommunityPractice

Training

TEC BlendedLearning

Blended Learning Strategies for Multiple Learning Styles!

ContentCoaching• eLearning Groups

• Executive

ConferencingeLearning Innovations Conference & Webinars

ConsultingeROI Leading Change & Performance Improvement

TALENTS eLearning Certification (TEC)™

Custom Design & Blended Facilitation

Deep Learning

High Performance

We foster excellence in blended- & eLearning

Overview of eLearning Profession

• eLearning profession

• Dynamic

• Opportunities and growing pains

• Keep Learning!

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http://my.yapp.us/TALENTS

Contact Us

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www.talentscoaching.com

coach@talentscoaching.com

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