Top 5 Digital Analytics Trends

Social Commerce Summit

March 7, 2013

Contents are proprietary and confidential.

#1 – (Tool) Buyer Beware

Contents are proprietary and confidential.

Social Media Listening

Social Media Engagement

Influencer Analysis

Audience Analysis

Content Analysis

Search Analytics

#2 – Two Clear Listening Models Emerging

Contents are proprietary and confidential.

Listening for program

planning and listening for

content development

#3 – Mobile Analytics Moves Beyond Web

Analytics

Contents are proprietary and confidential.

Mobile analytics will get more

sophisticated than a Google

Analytics export

#4 – HR, Sales, Product Development, Customer

Service Join the Digital Data Party

Contents are proprietary and confidential.

Digital data’s value extends

well beyond its applications

for public relations and

marketing

#5 – We Drop “Social” from Social CRM

Contents are proprietary and confidential.

CRM platforms evolve to

incorporate social data more

easily therefore eliminating

the need to keep using social

in front of CRM

Where did this come from?

Contents are proprietary and confidential.

Chuck Hemann – Director,

Analytics at WCG

Ken Burbary – Chief Digital

Officer at Campbell Ewald