20090325 I C I S

woensdag 1 april 2009


bezoekadres :

tel :email :Internet :

Bezuidenhoutseweg 1052594 EC Den Haag070 - 427 86 77info@innovatieplatform.nlwww.innovatieplatform.nlwww.nederland-innoveert.nl

The Netherlands: connecting global ambitions

Orange Living Labs

25 Maart 2009Martijn Kriens


The basic output thathas become dominant in

the most advanced economies is

human meaningand communication

Yochai Benkler“The Wealth of networks”


Physical Product: a car


User function: Safety


C,MM,N: the open source car


C H A N G E


HumanMeaning

&Communication

C H A N G E

FunctionPhysical product








Supplier

Customer

Shift towards the end-user

Feedback

Run(test)

Build(Prototypes)

Design

AdvancedDevelopment

Supplier

Supplier

and

Customer

Analysis andFeedback

Run(test)

Build(Prototypes)

Design

AdvancedDevelopment

Naar: Customers as innovators: a new way to create value, Eric von Hippel & Stefan Thomke

Living LabsTraditional

N=3

N=1000

N=0


1000 PhD's: attract international academic top talent to the Netherlands

Innovatieplatform initiatives – one aim is to enable the Dutch market as a development and test market

Attract 50 significant international businesses to the Netherlands in the coming ~3 years

Paint the World Orange: improve the global branding of the Netherlands as 'the place to be' for companies and top talent

‘Sleutelgebieden’: assess and strengthen the performance of 'Sleutelgebieden'

Accelerating growth of >100 SMEs from € 2-5 million to an annual turnover of >€ 20 million

‘Slimmer werken’: increase productivity of 10.000 SME's

Knowledge investment agenda: strategic agenda to realize long term ambitions with regard to education, innovation and entrepreneurship

International schools: increase the attractiveness of the international schooling system in the Netherlands

Innovation labs: create facilities for open and user-driven innovation and facilities to test market response

Accelerate realization of ambitious projects in public sector: e.g., energy concepts at sea, renovation of Afsluitdijk

1

2

3 8

94

6


7

5 10

Source: Nederland in de Wereld, innovatieplatform

5


1000 PhD's: attract international academic top talent to the Netherlands

Innovatieplatform initiatives – one aim is to enable the Dutch market as a development and test market

Attract 50 significant international businesses to the Netherlands in the coming ~3 years

Paint the World Orange: improve the global branding of the Netherlands as 'the place to be' for companies and top talent

‘Sleutelgebieden’: assess and strengthen the performance of 'Sleutelgebieden'

Accelerating growth of >100 SMEs from € 2-5 million to an annual turnover of >€ 20 million

‘Slimmer werken’: increase productivity of 10.000 SME's

Knowledge investment agenda: strategic agenda to realize long term ambitions with regard to education, innovation and entrepreneurship


Accelerate realization of ambitious projects in public sector: e.g., energy concepts at sea, renovation of Afsluitdijk

Innovation labs: create facilities for open and user-driven innovation and facilities to test market response

1

2

3 8

6


7

5

Source: Nederland in de Wereld, innovatieplatform

5


The Dutch


The Dutch


The Dutch


The Dutch


The Dutch


Summarizing: testbeds and Living Labs - The Dutch Proposition

• Population• Average and divers population, good access to

market, beta-culture, critical consumers• Infrastructure

• High level of access to broadband and digital services• Industry

• Strong and vibrant creative industry available•


RealityBETA




21


Research, Design,Development and Test

• Too few connections• between creative companies among themselves• between research, creative sector and industry

• Opportunities in cooperation and cross-overs

• Living Lab is an excellent common ground• focus on the costumer (clear common goal)• Open innovation ecosystem of divers companies



Flow

ers

& F

ood

Hig

htec

h sy

stem

en e

n m

ater

iale

n

Wat

er

Che

mie

de C

reat

ieve

Indu

strie

Pen

sioe

nen

& s

ocia

le v

erze

kerin

gen

Living Labsuser centric

• Living Labs and testbeds are focussed on the user and the full experience• strong

incentive to collaborate cross-sector


Relation to other initiatives IP

• Paint the world Orange• Marketing of the capabilities

• Growth accelerator• Opportunities for companies in the ecosystem

• Working Smarter• A complex, real life problem

• Reinforce private R&D investments• Close cooperation with R&D


Several Living Lab initiatives

• Services & ICT (service innovation)• Amsterdam Living Lab (Energy, Health,

Mobility)• EXSER Almere (services)• Rotterdam Climate Campus (energy)• OCBI / Oost NV (Health)• Living Lab Leiden / CETIM (Mobile, Health)• North Netherlands (Tele health)• ...


Smart Metering

• Base level use• Peak use: when and what• Collective feedback and collective intelligence• Glanceable displays


IBSG - Copyright © 2007-2008 Cisco Systems, Inc. All rights reserved.Cisco Highly Confidential IBSG -

CUD Vision: a Network of Smart Work Centers for Amsterdam Region: physical traffic substituted through virtual presence & e-work by means of a network of SWCs

Zwolle

Almere

Purmerend

Haarlem

Utrecht/A2

Amsterdam


IBSG - Copyright © 2007-2008 Cisco Systems, Inc. All rights reserved.Cisco Highly Confidential IBSG -

Smart Work Center Concept


30


Research Living Lab (FES)

• Develop methods and tools• Design, development, users

• Creatives, SME’s, Research and application domains

• Health, Durability, Safety, ..

• CREATIVE R&D


Citylabs for safety, security and care• How can the the situation awarareness and the collaboration in complex S&S and

Care networks be enhanced by the use of intelligent and combined systems

• How can the citylab methodology raise the adoption of the resulting knowledge and technology in specific communities of practice

• Focus on the user

• Living Lab Methodologies• Users as designers (N=3)• Co-Creation, Testbeds (N=1000)



HAPPINESS is a JOURNEY not a DESTINATION


Thank [email protected]


mailto:[email protected]

mailto:[email protected]

Technology

20090325 I C I S