19 GROWTH HACKER

QUOTESGROWTH HACKER

QUOTESTHOUGHTS ON THE FUTURE OF MARKETING

Growth hacker (noun) – one who’s passion and focus is growth through use of a testable and scalable methodology.

A growth hacker works within the parameters of a scalable and repeatable method for growth, driven by product and inspired by data. A growth hacker lives at the intersection of data, product, and marketing.

“#1

Aaron GinnHEAD OF GROWTH, STUMBLEUPON

Growth hackers have a common attitude, internal investigation process, and mentality unique among technologists and marketers. This mindset of data, creativity, and curiosity allows a growth hacker to accomplish the feet of growing a user base into the millions.

“#2

Andrew Chen ENTREPRENEUR & TECHNOLOGY WRITER

Growth hacking has a subtle message of ‘what have you done for me today?’. You never stop as a growth hacker. Facebook still has a growth team and they have a billion users.

“#3

Blake Commagere FOUNDER, MEDIASPIKE

Make stuff people want.“#4

Paul Graham FOUNDER, Y-COMBINATOR

We might not have marketing budgets, or a massive fan base… [But] we can build for sharing. We can sample at scale. We can give readers a stake in distribution. We can open up exchange between artist and fan, beyond the sales transaction. And we can do this in a way that drives creative profitability.

“#5

Matt Mason DIRECTOR OF MARKETING, BITTORRENT

The creative folks intuitively design what’s best for the user, while data folks provide great insights. The true unicorns are those who can go end-to-end designing, building, measuring, analyzing, and iterating with a combination of user intuition and deep analytics.

“Matt Humphreys

#6

CO-FOUNDER, HOMERUN

Growth hacking is more of a mind-set than a tool kit.“Aaron Ginn

HEAD OF GROWTH, STUMBLEUPON

#7

To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.

“Brian Halligan

FOUNDER, HUBSPOT

#8

Virality isn’t luck. It’s not magic. And it’s not random. There’s a science behind why people talk and share. A recipe. A formula, even.

“Jonah Berger

AUTHOR OF “CONTAGIOUS”

#9

You need the kind of objectivity that makes you forget everything you’ve heard, clear the table, and do a factual study like a scientist would.

“Steve Wozniak

CO-FOUNDER, APPLE

#10

Growth Hacking is the process and mindset of searching for ways that your product to grow. It’s kind of like a mix between engineering and marketing. The key is to find untapped channels of customers that are motivated to use your product.

“Dan Martell

FOUNDER, CLARITY

#11

Most traditional marketers spend the majority of their time trying to buy the attention of prospects in the marketplace to drive awareness and interest in their product.

Growth hacking tends to be more “experience” focused. This includes driving engagement and sharing within a product or spreading a product experience across networks. Effective growth hackers are relentless about running creative experiments and optimizing the components of the experiment until finding something that works.

“Sean Ellis

CEO, QUALAROO

#12

The end goal of every growth hacker is to build a self-perpetuating marketing machine that reaches millions by itself.

“Aaron Ginn

HEAD OF GROWTH, STUMBLEUPON

#13

In the absence of big budgets, start-ups learned how to hack the system to build their companies.

“Micah Baldwin

FOUNDER, GRAPHIC.LY

#14

Marketing has always been about the same thing — who your customers are and where they are.

“Noah Kagan

FOUNDER, APPSUMO

#15

Our first idea is a grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an advertising budget. Our delusion is that we should be Transformers and not The Blair Witch Project.

“Ryan Holiday

AUTHOR OF “GROWTH HACKER MARKETING”

#16

I prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a pig pursues truffles.

“David Ogilvy

“THE FATHER OF ADVERTISING”

#17

The short answer is you can't really “hack” growth. Any attempts at artificially creating growth patterns such as spamming friends on Facebook or Twitter, or hacking App Store download charts may result in spiky numbers, but rarely adds retained users. It's kind of like eating empty calories.

“Growth hacking” is a recognition that when you focus on understanding your users and how they discover and adopt your products, you can build features that help you acquire and retain more users, rather than just spending marketing dollars.

“Josh Elman

PARTNER AT GREYLOCK PARTNERS

#18

A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable. Their tools are e-mails, pay-per-click ads, blogs, and platform APIs instead of commercials, publicity, and money.

While their marketing brethren chase vague notions like “branding” and “mind share,” growth hackers relentlessly pursue users and growth—and when they do it right, those users beget more users, which beget more users. They are the inventors, operators, and mechanics of their own self-sustaining and self-propagating growth machine that can take a start-up from nothing to something.

“Ryan Holiday

AUTHOR OF “GROWTH HACKER MARKETING”

#19

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