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Why You Need A MultilingualWebsite For Your Business
10 REASONS WHY YOU NEED A MULTILINGUAL WEBSITE
Reason 1: Times Are Changing
With the growing number of people buying online from all over the world, there is a
massive potential to attract them with their native languages. Expand your reach in all
seven continents and gain more profit.
“Opportunities are like sunrises. If you wait too long, you miss them.” — William Arthur
Reason 2: Think Global
A multilingual website is fast becoming the most cost effective marketing tool. It provides a
great opportunity to capture new users. It also allows you to build relationships with existing customers and give your product or service an
international outlook.
“The internet is becoming the town square for the global village of tomorrow.” — Bill Gates
Reason 3: Social, LOCAL, Mobile
Future of business lies in social, mobile, and LOCAL. A study by European Commission in 2011 revealed that 9 in 10 internet users in
the EU said that, when given a choice of languages, they always visited a website in
their own language. Plus 42% would "never" and 38% only would "occasionally" search for or buy items from sites that were not in their
native language.
Reason 4: New Stream of Customers
Non-English speaking users are actively looking for the solution for their problem. Perhaps, they also search for a product that fulfill a
particular need. Understanding them before your competitors can give you a winning edge.
“You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.”
— Steve Jobs
Reason 5: Show Your Customers That You Care!
Multilingual websites show that you think about your customers. It’s a psychology of a
customer that they want personalization and if they think you care about their preferences, they are more likely want to do business with
you.
“If you do build a great experience, customers tell each other about that. Word of mouth is
very powerful.” — Jeff Bezos
Reason 6: Build Trust
For numerous cultures, there is an issue of TRUST regarding the matter of purchasing
over the web. Online experience based on a native language helps customers feel safe
while making a buying decision.
“Trust opens up new and unimagined possibilities.” — Robert C. Solomon
Reason 7: Stay Ahead of Your Competitors
There is overwhelming competition in online business and when you go multilingual, a
business can get an amazing advantage over its competitors.
“The early bird catches the worm.” ― English Proverb
Reason 8: Exploring The Globe
Who doesn’t want international recognition? Every business leader starts with a goal to take their product or service international. Multilingual
websites defines that you think, work, and deal on a global level.
“Globalization has changed us into a company that searches the world, not just to sell or to source,
but to find intellectual capital ― the world's best talents and greatest ideas.” ― Jack Welch
Reason 9: Tap Native Search Engines
In France, Japan, and China, neither of the Big 3 (Google, Yahoo, and Bing) are not the default
search engines. Baidu is popular in China, Acara in Japan, and Voila in France. These
search engines are the key to tap these potential markets and only a multilingual
website can help in this.
Reason 10: Increase Sales by 400%
By just adding Spanish, French, German, and Italian languages, a 400% increase is observed
in sales for different businesses working online. Simply put, 100% increase with every
language added to a website.
“I like to think of sales as the ability to gracefully persuade, not manipulate, a person or persons
into a win-win situation.” —Bo Bennett
Want Take Your Business To The World?
Go the link below and find out:
HOW TO BUILD A MULTILINGUAL WEBSITE?
Presented by: Visit our website:www.cloudways.com
Read our blog: www.cloudways.com/blog
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