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Spring Study TourMar 18-23, 2012
Initiative of the State Secretariat for Education and Research SER Annex of the Consulate General.
Swiss Knowledge Network with outposts in Boston, San Francisco, Shanghai and Singapore #springstudytour
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Friday, March 23, 2012
Week in reviewKey takeaways – day by day
Tools introduced/mentioned
Your expectations
ResourcesReports
Library
News/trends
What’s next?Going back home
Keeping the spirit alive
Follow up
Survey time!
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Week in review – We hope that you…
Learned how others are doing things
Learned about new tools
Thought and worked about your own situation & plans
Made new connections with peers at U.S. institutions
Made new connections with peers at other Swiss universities
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Week in review - Sunday
Introductions
swissnex San Francisco
Participants
Declaration of intention/purpose
We will review those at the end of this session
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Week in review - Monday
Chuck Darrah – Professor @ San Jose State University
Apple’s iTunesU
UC BerkeleyChristina Sponselli – Social Media Director
Ram Kapoor
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Week in review - Tuesday
Twitter: Thomas Arendt
Stanford:
John Stafford and team
Adam Miller & Amy Wolf – Stanford Alumni Association
Andy Myers, Staci Baird - Stanford’s School of Engineering
Define, plan, monitor, and reassess!Define, plan, monitor, and reassess!
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Week in review- Wednesday
YouTube: EDU ProgramEDU Program application: http://www.youtube.com/partners
Facebook: A glimpse into Silicon Valley
LinkedIn: Christina Allen, Carmen Roman, Stefani Grothe, Maria Albanese, Maella B.
Learning center: http://learn.linkedin.com/
Adapt quickly to trends to survive and compete!Adapt quickly to trends to survive and compete!
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Week in review - Thurs
Michael Stoner workshopMstonerblog.com – A facebook page is not a strategy!
Presentation in our library
California Academy of SciencesAmie Wong
Importance of having clear objectives
Importance of measuring
You don’t have to have a big team to use social media successfully!
You don’t have to have a big team to use social media successfully!
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Week in review - Friday
David Harris workshopFormalize your goals, define your audience, measure impact
Presentation in our library (site)
BlackboardGrowing importance of mobile
Define your goals, measure, lookout to new trends, and stay current!Define your goals, measure, lookout to new trends, and stay current!
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Soundbites
Tell a story: would I want to read this?
Ask what they want to hear
Embracing super fans
Get your fans to provide content
Empower others in your organization
Get allies and supporters higher up in the organization
Test and evaluate
Just be there!
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Your expectations - Discussion
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Resources
Our program’s siteLibrary of social media policies, guidelines, etc.
Reports: Radian6 and Presence reports:
Do you know what your reports look like, how you can use them?
Radian6: identify influencers, see where your audience is hanging out
Make a point of staying up with trends:Mashable news
Follow interesting people that share relevant information: Staci Baird, Lena Shaw, etc.
Mstonerblog.com
EnlightenedPIO.com
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Back in CH: Now what?
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Keeping the spirit alive
Formalize what you will do upon return:What you want to achieve (goals)
How you will transfer the knowledge to others in your team
Make a presentation to your team?
Set up a group of communicators on campus and meet regularly
Share the videos, blog posts.
Something new you will try to incorporate (tactic, tool, etc.) that you learned during the study tour
Getting allies within your organization: Name them
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Keeping the spirit alive
Join our LinkedIn subgroupPrivate space to share questions regarding our trip etc.
Set a date for a follow up call/webmeetingApril 2012
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THANK YOU!
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Tell us what you think!
http://www.surveymonkey.com/s/
fallstudytour