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7-1. McGraw-Hill/Irwin Copyright © 2005 by The McGraw-Hill Companies, Inc. All rights reserved. 7 Market Potential And Sales Forecasting
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FIGURE 9-1 FIGURE 9-1 Market segmentation—linking market needs to an organization’s marketing program
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6-1. McGraw-Hill/Irwin Copyright © 2008 by The McGraw-Hill Companies, Inc. All Rights Reserved. Market Potential and Sales Forecasting Chapter 06
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Chapter 4 Segmenting and targeting markets. Learning objectives 1Describe the characteristics of markets and market segments 2Explain the importance of
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