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Chapter ppt 08 student
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Strategies for Consumer Attitude Change
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In The Eye Of The Beholder; The Effects of Authenticity Cues on Purchase Intention and Overall Brand Rating, depending on Desire for Control
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Education
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Consumer Attitude Formation and Change. ©2000 Prentice Hall Issues in Attitude Formation How attitudes are learned Sources of influence on attitude formation
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In-game advertising is serving ads into a game environment. For some 3D games, in- game ads appear as posters or billboards in the virtual world. For
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