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The top documents tagged [new product performance]
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Phyl Speser, J.D., Ph.D. Foresight Science & Technology Incorporated 401.273.4844, ext. 35
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Atuahene-Gima, K., & Evangelista, F. (2000). Cross-Functional Influence in New Product Development- An Exploratory Study of Marketing and R… D Perspectives. Management Science, 46(10),
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